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Content Startup United States
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Profitable Online Courses for Musicians - Ready To Scale — $250k w/ only one course, 8K+ Email Subs

P&L Documents (1)Supporting files (4)
Asking Price
$151k
Multiples
2.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$69.1k
Profit
$56.2k
Last Month's Revenue
$4.3k
Profit
$3.3k

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United States

Profitable Online Courses for Musicians - Ready To Scale — $250k w/ only one course, 8K+ Email Subs

This established online education brand helps musicians grow their careers with clear, step-by-step marketing and monetization playbooks. Courses turn stalled talent into touring, selling artists—with wins like stronger merch sales and successful tours. Operating since 2015, the business is lean, profitable, and easy to run. With 1,230 paying customers and 8,000+ engaged subscribers, it delivered $69,088 TTM revenue and $56,164 TTM profit, powered by evergreen content and a loyal niche audience. One program alone generated $250k with low ad spend. Massive opportunity to expand the programming into other media industries (film, books, etc). Key Highlights ✅ 10+ years, bootstrapped, US-based digital brand ✅ Lean ops and high margins; solo-operator friendly ✅ 8,000+ email subscribers and 1k–5k customers ✅ Multi-channel: courses, blog, podcast, iOS & Android apps ✅ Proven student wins: tours launched, higher merch sales ✅ Scalable setup on Kajabi with automated delivery and billing ✅ Growth levers: hire sales, SEO/social, conversion lifts, partnerships, new markets ✅ Asking price: $168,638
Asking Price
$151k
Multiples
2.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price ≈ SDE × 3.0x. Based on TTM SDE ~$56.2k from ~$69.1k revenue (≈81% net margin), yielding an asking price of ~$168.6k. Cash‑light digital courses with some recurring revenue (ARR ≈$22k) and 1k–5k customers support stable cash flow. Growth is flat due to personal issues in past year, but strong margins and low overhead underpin returns. Multiple is within typical 2.5–3.5x SDE range for bootstrapped digital education/content at this scale. Note that just ONE of the dozen+ assets you're purchasing grossed over a quarter of a million dollars from 2018 to 2024 with one simple launch a year through the email list and a few affiliates.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$69.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$56.2k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$4.3k last month gross revenue
Last Months Profit
Total net profit last month.
$3.3k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$22k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2015
Team Size
Just me (1)
Business Model
  • Direct-to-consumers (DTC)
  • Business-to-consumer (B2C)
This is an established digital content and publishing business operating in the entertainment sector since 2015. The company delivers educational resources and branded digital products designed to level up artists' careers. With over almost a decade of operating history, the brand has built a recognizable presence and a loyal customer base within its niche. There are over 8000 engaged email subscribers, a long-running blog, podcast, and an established iOS and Android app available. One of the several courses you'll be purchasing grossed over $250k in under 6 years with only one launch a year (and minimal ad spend.) Note that the business has hit over $200k annual gross income with low overhead. The past year and a half are not reflective of the potential gross income, as the owner stepped away from it for another career endeavor. The business currently generates approximately $112,000 in annual revenue with a strong 46% profit margin, reflecting efficient operations and a scalable digital model. Revenue is driven primarily through online product sales via its website, inthekeyofsuccess.com, which maintains a Domain Authority of 6. The content-focused model minimizes overhead while allowing for recurring customer engagement and expansion into new digital offerings. With proven financial performance, established branding, and opportunities to expand marketing, partnerships, and product lines, this is well-positioned for continued growth. Its long operating history, streamlined cost structure, and scalable digital framework make it an attractive opportunity within the entertainment and content publishing space. The app Releasify is a checklist for musicians to release an album. It can be easily expanded to other media releases (books, movies, etc). Releasify is trademarked and can be part of the negotiation as a license, possible purchase.
Tech Stack
  • Cloudflare
  • kajabi
Growth Opportunities
  • Hire a sales team
  • Social media marketing
  • Improve conversion rates
  • Expand to new markets
  • Focus on SEO
  • Increase digital marketing
  • Increase content marketing
Competitors
  • Music Career Mastermind
  • Modern Musician
  • Profitable Musician
Key Assets
  • Intellectual property
  • Mobile application
  • Marketing materials
  • Brand
  • Website
  • Courses
  • Email Subscribers
  • Blog
  • Podcast
Acquisition details
Selling Reasoning
  • Business challenges
  • Starting a new venture
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.

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