A student success CRM for colleges to improve retention and engagement and graduation rates.

B2B SaaS platform serving higher education since 2012. The product is a student success and retention CRM used campus-wide by colleges and universities: appointment scheduling with real-time two-way Outlook/Google Calendar sync, 24/7 student self-service booking, kiosk and queue management, case management, faculty early-alert and retention campaigns, surveys and electronic forms, and self-service analytics. Deep integrations with campus SIS, LMS, SSO, and Salesforce environments. ~97% of revenue is recurring under annual and multi-year contracts, with 93% gross margins and a 72% SDE margin on $1.44M TTM revenue. Founder-run with a lean remote-capable team and essentially no marketing spend — a clear growth runway for a buyer adding sales and marketing.

Asking Price

$8M

Multiples

Asking Price Reasoning

The $8.0M asking price reflects 5.6x TTM revenue and 7.7x SDE for a 14-year, bootstrapped SaaS with ~97% recurring revenue, 93% gross margins, a 72% SDE margin, ~$1.46M ARR growing ~15% YoY, multi-year institutional contracts, and tenured flagship university accounts.

$1.4M last 12 months gross revenue

$1M last 12 months net profit

$121.6k last month gross revenue

$101.5k last month net profit

10-50 Customers

$1.5M ARR

+11% Annual Growth Rate

3-5% stable Churn Rate

Date Founded

April 2012

Team Size

Small (2-20)

Business Model

Business-to-business (B2B)

Annual and multi-year SaaS subscriptions sold directly to higher-education institutions, with attached implementation, training, consulting, and custom-development services.

Tech Stack

Microsoft Azure

Growth Opportunities

Hire a sales team
Increase digital marketing
Expand to new markets
New product features
Increase pricing

The founder personally handles all sales (primarily inbound RFPs) with only ~$25K of TTM marketing spend. A buyer adding dedicated sales, outbound marketing, and channel development has immediate, un-worked growth levers. Pricing is raised annually and has headroom against enterprise-priced competitors.

Competitors

enterprise student success management platforms
higher-ed CRM/advising suites
standalone appointment-scheduling point solutions

Key Assets

Intellectual property
Trade names
Customers
Marketing materials
Domain
Brand
Website
Codebase
Social media accounts

Selling Reasoning

Retirement
Lifestyle change

After nearly 15 years building, operating, and growing the business, the founder is choosing early retirement and his next chapter. He had long planned to pass the business to his two sons, who have grown in different professional directions, so he is selling from a position of strength, not necessity, and is open to a meaningful transition period.

Financing

Bootstrapped

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A student success CRM for colleges to improve retention and engagement and graduation rates.

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