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Mobile Startup United States
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AI calorie tracking app for health conscious users to log meals and hit fitness goals

P&L Documents (2)
Asking Price
$690k
Multiples
6.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
4.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+50%
TTM Revenue
$156.4k
Profit
$109.5k
Last Month's Revenue
$21.4k
Profit
$18.5k

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United States

AI calorie tracking app for health conscious users to log meals and hit fitness goals

This is a profitable AI-powered nutrition app built for health-conscious consumers who want a faster, simpler way to track meals and stay on top of calorie goals. Users can log food with a photo, monitor daily intake, and sync with Apple Health, making it easy to support weight loss, fitness, and overall wellness. The business is bootstrapped, lean, and growing quickly, with strong recurring revenue and attractive margins. It is well positioned in the fast-growing health and wellness market, with a straightforward product that appeals to a broad consumer audience and clear opportunities to scale through marketing, pricing, and new features. ✅ $156K TTM revenue and $109K TTM profit ✅ 50% growth rate with $21.4K revenue and $18.5K profit last month ✅ Simple, consumer-friendly app with photo-based meal logging ✅ Apple Health integration adds daily usefulness and retention potential ✅ 1,000–5,000 customers with multiple growth paths still untapped ✅ Strong expansion opportunities through SEO, content, influencers, paid ads, and feature releases
Asking Price
$690k
Multiples
6.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
4.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price ≈ TTM profit ($109k) × 5.4x, or ~2.7x annualized current profit based on last month ($18.5k). With $156k TTM revenue, 50% growth, and ~70% net margins (~86% last month), the valuation is driven by cash flow more than revenue. The multiple sits toward the high end for a small consumer subscription app, supported by strong profitability and recent momentum.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$156.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$109.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$21.4k last month gross revenue
Last Months Profit
Total net profit last month.
$18.5k last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
106.5k Total Downloads
Monthly Active Users
The number of unique users active over the last month.
50K-100K MAU
App Store Rating
The current average app store rating (out of 5).
4.8 App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+50% Annual Growth Rate
User stickiness (DAU/MAU)
Daily active users as a percentage of monthly active users: (DAU ÷ MAU) × 100. E.g. 5,000 DAU ÷ 25,000 MAU = 20%.
60% User stickiness (DAU/MAU)
Paying Users
The number of users on a paid plan.
1,000-5,000 Paying Users
Company overview
Date Founded
June 2024
Team Size
Small (2-20)
Business Model
  • Advertising
  • Business-to-consumer (B2C)
  • Services
  • Subscription
  • Freemium
  • Peer-to-peer
  • Direct-to-consumers (DTC)
  • Open-Source
  • AI
  • App
  • Android
  • ios
Tech Stack
  • Swift
  • Firebase
  • Stripe
  • chatgpt
  • ios
  • android
  • swift ui
  • Instagram
  • influencer marketing
Growth Opportunities
  • Expand to new markets
  • Increase content marketing
  • Increase digital marketing
  • Focus on SEO
  • Social media marketing
  • Improve conversion rates
  • New product features
  • Hire a sales team
  • Increase pricing
Competitors
  • Cal AI
Key Assets
  • Trademarks
  • Website
  • Marketing materials
  • Intellectual property
  • Mobile application
  • Brand
  • Copyright
  • Domain
  • Codebase
  • Social media accounts
Acquisition details
Selling Reasoning
  • Retirement
Financing
  • Bootstrapped

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