Mobile startup
United States
AI calorie tracking app for health conscious users to log meals and hit fitness goals
Asking Price
$690k
Multiples
6.3x profit
The asking price divided by TTM net profit.Learn more about multiples
4.4x revenue
The asking price divided by TTM gross revenue.Learn more about multiples
Asking Price Reasoning
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$156.4k
last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$109.5k
last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$21.4k
last month gross revenue
Last Months Profit
Total net profit last month.
$18.5k
last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
106.5k
Total Downloads
Monthly Active Users
The number of unique users active over the last month.
50K-100K
MAU
App Store Rating
The current average app store rating (out of 5).
4.8
App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+50%
Annual Growth Rate
User stickiness (DAU/MAU)
Daily active users as a percentage of monthly active users: (DAU ÷ MAU) × 100. E.g. 5,000 DAU ÷ 25,000 MAU = 20%.
60%
User stickiness (DAU/MAU)
Paying Users
The number of users on a paid plan.
1,000-5,000
Paying Users
Company overview
Date Founded
June 2024
Team Size
Small (2-20)
Business Model
- Advertising
- Business-to-consumer (B2C)
- Services
- Subscription
- Freemium
- Peer-to-peer
- Direct-to-consumers (DTC)
- Open-Source
- AI
- App
- Android
- ios
Tech Stack
- Swift
- Firebase
- Stripe
- chatgpt
- ios
- android
- swift ui
- influencer marketing
Growth Opportunities
- Expand to new markets
- Increase content marketing
- Increase digital marketing
- Focus on SEO
- Social media marketing
- Improve conversion rates
- New product features
- Hire a sales team
- Increase pricing
Competitors
- Cal AI
Key Assets
- Trademarks
- Website
- Marketing materials
- Intellectual property
- Mobile application
- Brand
- Copyright
- Domain
- Codebase
- Social media accounts
Acquisition details
Selling Reasoning
- Retirement
Financing
- Bootstrapped