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Agency Startup United States
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Profitable outsourced HR firm: $894K revenue, $251K SDE, 25–30 clients

Asking Price
$1M
Multiples
4.0x profit 1.1x revenue
Annual Growth Rate
+0%
TTM Revenue
$894.5k
Profit
$251k
Last Month's Revenue
$74.5k
Profit
$22.7k

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United States

Profitable outsourced HR firm: $894K revenue, $251K SDE, 25–30 clients

HR consulting firm that helps small and mid sized businesses handle employee matters across the full HR lifecycle from hiring to termination. It offers HR retainers, employee handbooks, HR program reviews, and technology support for companies that need practical guidance, compliance help, and ongoing HR assistance. The service is designed to simplify people operations and give businesses a trusted partner for day to day HR needs.
Asking Price
$1M
Multiples
4.0x profit 1.1x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Priced at ~4x Adjusted SDE ($251,500), a premium to typical 2.5-3.5x consulting multiples, justified by four factors. First, earnings quality: the SDE bridge from net income is clean and easily verified in diligence. Second, retention: while roughly a third of engagements are project-based and conclude on schedule, established retainer clients stay 4+ years on average, with the longest relationship exceeding six years, real switching-cost durability. Third, clean operations: no lease, no proprietary tech, no broker entanglements, minimal integration risk. Fourth, upside: zero current revenue from benefits, recruiting, staffing, or HR tech resale, meaning a buyer isn't just acquiring trailing revenue but a distribution channel for services they already sell.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$894.5k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$251k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$74.5k last month gross revenue
Last Months Profit
Total net profit last month.
$22.7k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
10-50 Active Clients
Avg Contract Value
The average revenue value of a client contract.
$32.5k Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
90% Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
United States Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
5% Top Client Concentration
Company overview
Date Founded
October 2017
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Services
  • Agency-based
Tech Stack
  • No code
Growth Opportunities
  • Hire a sales team
  • Expand to new markets
  • Increase digital marketing
Competitors
  • Bambee
  • Insperity
Key Assets
  • Customers
  • Brand
  • Trade names
  • Marketing materials
  • Domain
  • Website
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Financial gain
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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