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SaaS Startup Finland
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PropTech Mall Management SaaS — $6M ARR, 25K+ Tenants, 99.6% Retention

P&L Documents (1)Supporting files (3)
Asking Price
$6.1M
Multiples
15.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+20%
TTM Revenue
$2.3M
Profit
$393.1k
Last Month's Revenue
$179.2k
Profit
$140.7k

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Finland

PropTech Mall Management SaaS — $6M ARR, 25K+ Tenants, 99.6% Retention

Profitable B2B SaaS for shopping centers and retail property owners. It streamlines tenant communications, operations, and customer engagement, making it mission-critical and highly sticky. Operating across Northern Europe with 300+ properties, 25,000+ tenants, and 1B+ annual visitors. Cloud-based, modular platform with fully owned IP. Experienced management runs the business; seller seeks a clean exit and smooth handover. Key Highlights ✅ ~$6M ARR; 20% YoY; TTM $2.29M revenue, $140k profit; last month $243k revenue, $94k profit ✅ 99.6% monthly retention; multi-year frame agreements with major property groups ✅ Scale: 300+ properties, 25k+ tenants, 1B+ shopper visits ✅ Modules: tenant comms, lease/ops automation, marketing tools ✅ Full IP ownership; cloud delivery; third-party integrations ✅ Growth: expand EU/Asia, cross-sell modules, partnerships, SEO, new features ✅ Manager-run, bootstrapped; low owner reliance; easy transition
Asking Price
$6.1M
Multiples
15.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects: Established 17-year track record in PropTech SaaS. Sticky, contracted SaaS revenue with 99%+ retention. Defensible IP and proprietary platform. Expansion runway across Europe and Asia, with subsidiaries already in place. The valuation multiple of ~3x revenue is in line with PropTech SaaS peers, supported by growth trajectory and defensible market position.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$2.3M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$393.1k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$179.2k last month gross revenue
Last Months Profit
Total net profit last month.
$140.7k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$6M ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+20% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% stable Churn Rate
Company overview
Date Founded
January 2008
Team Size
Medium (21-100)
Business Model
  • Subscription
  • Business-to-business (B2B)
The company operates on a recurring SaaS subscription model, supported by regional frame agreements with major property owners. Revenue is generated through multi-year contracts covering: Tenant Communication – real-time announcements, updates, and collaboration. Lease & Operations Management – automating lease administration, compliance, and reporting. Customer Engagement – omnichannel campaigns, promotions, and digital marketing tools. Contracts are long-term and sticky, with a monthly client retention rate of 99.6% in 2024
Tech Stack
  • Swift
  • MERN
  • Firebase
Proprietary Retail Real Estate Management Platform – fully developed in-house, modular, and scalable. Cloud-Based Infrastructure – integrations with external APIs and systems, reliable delivery for large property groups. Automation & Efficiency – digital-first workflows that unify tenant communication, operations, and marketing. IP Ownership – full intellectual property rights to the SaaS platform are included in the sale
Growth Opportunities
  • Expand to new markets
  • New product features
  • Social media marketing
  • Focus on SEO
Geographic Expansion – build on Nordic/Baltic stronghold to grow across Europe and Asia. Cross-Selling – upsell existing clients into additional modules (marketing automation, advanced analytics). Partnerships & Integrations – expand platform stickiness via third-party system integrations. International Subsidiaries – potential to negotiate ownership or revenue rights from excluded Asian subsidiaries for added upside
Competitors
  • Mallcomm
  • Coniq
  • Placewise Digita
  • Reflexis Systems
Key Assets
  • Intellectual property
  • Website
  • contracts
  • Employees
Acquisition details
Selling Reasoning
  • Lifestyle change
The founder is pursuing a full exit to allow a strategic buyer to scale the business globally. Management is in place, with an experienced leadership team already running day-to-day operations.
Financing
  • Bootstrapped

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