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Digital Startup United States
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Personal development and coaching platform for life, career, and financial transformation

P&L Documents (2)Supporting files (8)
Asking Price
$150k
Multiples
1.1x profit 1.1x revenue
Annual Growth Rate
-34%
TTM Revenue
$136k
Profit
$135k
Last Month's Revenue
$0
Profit
$0

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United States

Personal development and coaching platform for life, career, and financial transformation

A structured personal-development and coaching platform designed to help individuals rebuild and improve their lives, finances, careers, and businesses through practical systems, guided programs, and accountability. The business includes a developed library of coaching programs, educational resources, assessments, workbooks, training materials, operating procedures, and client onboarding systems, providing a strong foundation for both service-based and scalable digital offerings. Key Highlights ✅ Personal-development platform covering life, finances, careers, and business growth ✅ Includes multiple structured coaching and educational programs ✅ Established library of workbooks, assessments, training manuals, SOPs, and certification materials ✅ Historical revenue generated through private coaching and consulting services ✅ Includes website, SEO content, social media assets, and established client onboarding systems ✅ Expansion opportunities across digital products, memberships, cohorts, certification, licensing, corporate programs, and an AI-assisted coaching platform
Asking Price
$150k
Multiples
1.1x profit 1.1x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $150,000 asking price reflects demonstrated payment history and the depth of the transferable acquisition package. The supplied ledger records $344,627 in USD payments from December 2023 through June 2026, including $136,003 during the latest 12-month period. The sale includes the documented methodology, program portfolio, 17-category training and operating-manual system, workbooks, assessments, certification materials, website, domain, content library, SEO assets, social channels, marketing resources, operating procedures, 25-item Buyer Bonus Vault, and a detailed blueprint for a future AI-assisted coaching platform. The buyer will also receive three months of active transition support, three months of email assistance, and early SEO collaboration. The price is intentionally below the broader strategic and replacement-cost perspective to encourage a timely, practical sale while leaving the buyer capital for marketing, staffing, productization and future technology development.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$136k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$135k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$0 last month gross revenue
Last Months Profit
Total net profit last month.
$0 last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
10-50 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$120k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-34% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2024
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
  • Services
  • Business-to-consumer (B2C)
  • Licensing
  • Ecosystem
  • Direct-to-consumers (DTC)
  • On-Demand
  • Agency-based
  • Direct-to-Consumer Coaching
  • Direct-to-Consumer Coaching and Digital Education
  • Premium Coaching and Consulting
  • Digital Products and Intellectual Property
This opportunity is a documented coaching, education and intellectual-property business built around a structured methodology for helping individuals regain stability, discipline, accountability and control following significant personal, financial, career or business disruption. The proposed asset sale includes the brand and positioning system, domain, Shopify website, content library, SEO materials, agreed social-media accounts, program frameworks, assessments, scorecards, digital workbooks, client resources, marketing materials, sales and onboarding systems, quality-control processes, certification framework, community concept and extensive operational documentation. The package includes 17 detailed operating and training manuals covering the core methodology, program delivery, client journey, coach standards, communication, assessments, session delivery, sales, onboarding, retention, compliance, staff development and reusable templates. Revenue has historically been generated through founder-led coaching, consulting and structured programs sold directly to clients. The documented system provides several potential expansion pathways, including digital products, memberships, alumni programs, trained-coach delivery, corporate programs, certification, licensing, content-led customer acquisition and selected technology-enabled services. These opportunities require buyer execution, investment and independent validation. The acquisition also includes a detailed 24-layer enterprise technology and AI-platform architecture. The documentation contains proposed modules, workflows, system requirements, implementation planning and a development roadmap for a future AI-enabled coaching platform. This is technology architecture and development intellectual property—not an existing live SaaS product. A technically capable buyer could use it to reduce initial research, planning and product-design work. The business has been organized to support an orderly ownership transition. Subject to the final agreement, the seller is willing to provide three months of structured startup and knowledge-transfer assistance, including collaboration on SEO, content priorities and digital positioning. Reasonable email-based clarification would remain available for an additional three months. The opportunity is best suited to a buyer who can combine the existing methodology, extensive documentation and digital assets with consistent marketing, trained delivery capacity and disciplined operational execution. The final included assets, founder rights, account transfers and transition obligations will be defined in the definitive transaction documents.
Tech Stack
  • Shopify
  • HTML
  • CSS
  • JavaScript
  • TypeScript
  • React
  • Node.js
  • Docker
  • OpenAI
  • Python
  • MongoDB
  • Amazon Web Services
  • Vercel
  • PayPal
  • Google Analytics
  • Google Search Console
This opportunity represents the acquisition of a comprehensive intellectual-property portfolio and business operating system—not merely a website. The proposed sale includes the brand and positioning assets, premium domain, Shopify website, documented methodology, coaching frameworks, structured programs, assessment systems, scorecards, digital workbooks, training manuals, content library, SEO resources, agreed social-media accounts, operating procedures, marketing materials, sales systems and client-onboarding processes. The package includes 17 detailed operating and training manuals covering the core methodology, program delivery, client journey, coach standards, session systems, communications, assessments, sales, onboarding, retention, quality control, compliance, certification, staff development and reusable templates. Together, these materials provide a documented foundation that can help reduce dependence on undocumented founder knowledge. The acquisition also includes a comprehensive 24-layer AI-platform architecture and implementation blueprint. This documentation describes proposed workflows, modules, business logic, system requirements, deployment planning and technical specifications for developing a future AI-enabled coaching platform. It is offered as technology architecture and development intellectual property—not as an existing live SaaS product. A buyer with appropriate technical resources may use the blueprint to reduce initial research, planning and product-design work. The opportunity may suit entrepreneurs, coaching and education organizations, corporate-training providers, digital-product operators, wellness businesses or strategic investors seeking an established intellectual-property portfolio with multiple potential expansion paths. These may include digital products, memberships, alumni communities, trained-coach delivery, corporate programs, certification, licensing, content-led customer acquisition and carefully developed AI-enabled services. A structured transition package is available to support an orderly ownership transfer. Subject to the final agreement, the seller is willing to provide three months of startup and knowledge-transfer assistance, including collaboration on SEO, content priorities and digital positioning. Reasonable email-based clarification would remain available for an additional three months. Final assets, founder rights, account transfers and support obligations will be defined in the definitive transaction documents.
Growth Opportunities
  • Increase digital marketing
  • Increase pricing
  • Hire a sales team
  • Increase content marketing
  • Focus on SEO
  • New product features
  • Expand to new markets
  • Social media marketing
  • Improve conversion rates
The business has been intentionally developed as a highly documented and transferable intellectual-property and coaching system before making a major investment in customer acquisition. Development has focused on creating the methodology, structured programs, standardized delivery processes, 17 operating and training manuals, coach-development standards, certification systems, quality controls, client journeys, assessments, marketing resources and operational documentation. As a result, the principal opportunity for a buyer is to commercialize, optimize and expand an existing foundation rather than recreate the underlying methodology and operating system. Increase digital marketing The business has not relied on large-scale advertising across Google, Meta, LinkedIn, YouTube or other paid channels. Historical growth has come primarily through private client work, organic visibility, content and search activity. A buyer could test paid acquisition using the existing website, program structure, educational content and lead-generation resources. Recommended opportunities include search advertising for high-intent services, retargeting, program-specific landing pages, lead magnets, email nurturing and carefully measured social-media campaigns. Advertising should be introduced through controlled tests with defined cost-per-lead, conversion and profitability thresholds before increasing spending. Focus on SEO The website has developed organic search visibility without a substantial SEO budget or long-term agency campaign. The existing content strategy addresses searches related to rebuilding life, starting over, accountability, discipline, financial rebuilding, career acceleration, business development and structured personal growth. A buyer could expand this foundation through technical SEO, improved internal linking, refreshed program pages, stronger topic clusters, original educational articles, structured data, digital public relations, ethical backlink development and conversion-focused content updates. Search Console and analytics information should be used to prioritize pages and measure qualified leads rather than focusing only on rankings. Increase content marketing The business is well suited to educational authority-building because the underlying methodology can support a substantial amount of original content. The manuals, frameworks, assessments, workbooks and program materials can inform articles, newsletters, videos, downloadable resources, webinars, podcasts, case studies and educational campaigns. A buyer could organize these assets into a consistent publishing system covering personal rebuilding, financial control, career development, business structure, discipline, accountability and long-term planning. Existing materials must be adapted into genuinely useful audience-facing content rather than published as repetitive or low-value material. Expand social-media marketing Social-media activity has not yet been developed into a coordinated, high-volume customer-acquisition system. The content library can be adapted for Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Reddit, Medium, Substack, Blogger and other relevant platforms. Potential formats include short educational videos, long-form discussions, practical checklists, assessment questions, client-safe case studies, program explanations, founder insights and downloadable resources. A buyer should initially prioritize the platforms most closely aligned with the target customer instead of attempting to operate every channel simultaneously. Improve conversion rates The client journey has already been documented from initial inquiry through qualification, enrollment, onboarding, assessment, program delivery, progress review, completion and alumni engagement. This provides a strong operational foundation for improving conversion without rebuilding the customer experience. Potential improvements include clearer calls to action, stronger program comparisons, better lead capture, automated email follow-up, CRM implementation, lead scoring, consultation scheduling, ethical urgency, testimonial placement, abandoned-inquiry follow-up and A/B testing. The buyer can measure each stage of the funnel and address the points where qualified prospects currently fail to progress. Hire and train a sales team The sales process is supported by documented qualification standards, communication guidelines, scripts, onboarding procedures and fit-based enrollment controls. A buyer could use these materials to recruit and train enrollment advisers or commission-based representatives without creating the entire sales framework from the beginning. The recommended approach would be to begin with a small team, establish supervision and call-quality reviews, confirm conversion economics and protect the brand’s ethical standards before expanding. Sales representatives should never make unsupported promises about personal, financial, career, business or health outcomes. Increase pricing and optimize packaging The business participates in premium coaching, education and advisory markets. Its documented methodology, structured programs, assessments, workbooks, delivery standards and extensive intellectual property may support higher pricing as authority, demand, delivery capacity and verified outcomes improve. A buyer could also create a clearer offer ladder consisting of introductory digital resources, short intensives, flagship programs, longer advisory engagements, memberships, organizational programs, certification and licensing opportunities. Price increases should be supported by demonstrated customer value, delivery quality, market testing and clear differentiation—not implemented solely because the documentation is extensive. Expand into new markets The methodology can potentially serve several customer groups, including individuals rebuilding after major transitions, entrepreneurs, executives, professionals, veterans, career changers, business owners and organizations seeking structured performance or development programs. Longer-term opportunities may include corporate training, employee-development programs, universities, nonprofits, veteran organizations, government contractors, licensed delivery partners, international markets and multilingual programs. The manuals, coach-training systems, assessments, quality controls and standardized delivery processes were designed to make expansion beyond founder-led operations more practical. Each market should still be tested independently for demand, pricing, compliance and delivery requirements. Develop new products and delivery channels The acquisition includes existing coaching programs, workbooks, assessments, community concepts, certification architecture and operating systems. These assets could support additional digital products, self-directed courses, subscription memberships, alumni communities, corporate learning programs, coach certification, licensing and multilingual delivery. The package also includes a detailed 24-layer architecture and implementation blueprint for a potential AI-enabled coaching platform. Possible future capabilities include guided assessments, structured planning, progress tracking, workbook automation, personalized educational pathways and reporting. This material is development architecture rather than a currently operating software product, so future technology opportunities will require technical validation, investment, privacy safeguards and buyer execution. Recommended order of growth The buyer should begin with conversion improvements, SEO, content publishing and consistent social distribution. After confirming lead quality, conversion and delivery capacity, the buyer can test paid marketing, train a sales team, optimize pricing and enter selected new markets. Certification, licensing, enterprise offerings and AI-enabled products should follow only after the core operation is stable and measurable.
Competitors
  • BetterUp
  • Mindvalley
  • Tony Robbins
  • Brendon Burchard
  • Commit Action
Key Assets
  • Marketing materials
  • Trademarks
  • Trade names
  • Copyright
  • Social media accounts
  • Codebase
  • Brand
  • Intellectual property
  • Website
  • Domain
  • Brand and intellectual property
  • Premium domain
  • Shopify website
  • Proprietary methodology
  • Program curricula
  • 17 operating and training manuals
  • Digital workbooks
  • Assessments and scorecards
  • Coaching frameworks
  • Client-delivery systems
  • Sales and onboarding systems
  • Standard operating procedures
  • Certification framework
  • Community and membership framework
  • Content library
  • SEO assets
  • Social-media accounts
  • Templates and scripts
  • AI-platform architecture
  • Technology implementation blueprint
  • Buyer Bonus Vault
  • Transition and training materials
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Partner or family needs
  • Health reasons
  • Retirement
The decision to sell is based on a combination of health considerations, family and personal priorities, a planned lifestyle change, and the desire to step back from the daily responsibilities required to operate and scale the business. It is not being sold because the founder has lost confidence in the methodology, market need or long-term potential of the underlying assets. Over the past several years, the founder’s priority has been to transform personal knowledge and founder-led experience into a documented, transferable business system. Substantial time has been invested in developing the methodology, structured programs, assessments, digital workbooks, client-delivery processes, sales and onboarding systems, quality-control procedures, certification framework, content library, SEO resources and operational documentation. The acquisition package now includes 17 detailed operating and training manuals covering the core methodology, program delivery, client journey, coach standards, assessments, session systems, communication, sales, onboarding, retention, community operations, compliance, staff development and reusable templates. It also includes a comprehensive buyer package, transition materials, growth resources and a detailed 24-layer architecture for the potential development of a future AI-enabled coaching platform. The business has therefore reached a natural transition point. The foundation has been substantially developed, but the next phase requires sustained investment in customer acquisition, content distribution, SEO, paid marketing, sales capacity, trained delivery personnel, partnerships and carefully prioritized product development. Rather than continuing to perform every founder-level function personally, the preference is to transfer the opportunity to an individual or organization with the team, capital, energy and commercial infrastructure needed to develop it further. Health considerations have also influenced the timing of the sale. They have affected the amount of time and energy available for consistent marketing, public visibility and business development. This contributed to lower activity during certain periods while attention was redirected toward completing the documentation and preparing the business for transfer. The seller prefers an orderly sale now instead of allowing a developed body of intellectual property and operating resources to remain underused. Family and personal priorities are equally important. The founder is seeking more flexibility and a lifestyle that is less dependent on personally managing client acquisition, program delivery, content production and daily operations. Retirement in this context means stepping back from the ongoing responsibility of owning and scaling this particular business—not abandoning the work without a proper transition. The business is being offered at a deliberately accessible asking price because the seller values transaction speed, certainty and buyer capability alongside the final purchase amount. The objective is to reach a fair agreement with a serious buyer rather than hold the assets indefinitely while waiting for the highest theoretical valuation. The seller would like to see the methodology continue, reach more people and grow under ownership that can provide consistent leadership and resources. The preferred buyer would respect the purpose of the methodology while bringing stronger capabilities in digital marketing, SEO, sales, partnerships, trained delivery, product development or education. Potential expansion opportunities include digital products, memberships, corporate and organizational programs, coach certification, licensing, international delivery, multilingual content and carefully developed AI-enabled tools. These opportunities require buyer execution and investment, but the supporting intellectual-property and operating foundation is already organized. The seller is committed to supporting an orderly transfer rather than simply delivering files at closing. Subject to the definitive agreement, the seller is willing to provide three months of structured startup and knowledge-transfer assistance. This can include orientation to the methodology and documentation, program and operational walkthroughs, historical context, implementation priorities and collaboration on SEO, content strategy and digital positioning. Following the initial transition period, the seller is also willing to provide reasonable email-based clarification for an additional three months. The purpose of this support is to help the buyer understand and implement the transferred materials while progressing toward independent operation. Exact hours, availability, communication expectations and responsibilities will be defined in the final agreement. The sale represents a planned transfer following the completion of a substantial development and documentation phase. It gives the next owner the opportunity to acquire an organized intellectual-property portfolio, established digital foundation and documented growth roadmap without beginning from an undeveloped idea. At the same time, it allows the founder to address health, family, lifestyle and retirement priorities while seeing the work continue under capable new ownership.
Financing
  • Bootstrapped
The business has been entirely bootstrapped by the founder. No venture-capital firms, angel investors, private-equity groups, crowdfunding platforms, accelerators or outside equity partners were used to finance its development. As a result, there are no outside shareholders or investor approval requirements affecting the proposed asset sale. Development was funded through a combination of personal capital and revenue generated from coaching, consulting and structured client programs. Rather than raising outside money to pursue rapid customer acquisition, the founder followed a capital-efficient development strategy that prioritized building the underlying intellectual property and operating foundation. The founder’s investment supported the development and organization of: The proprietary coaching and personal-development methodology Multiple structured coaching, consulting and educational programs Seventeen detailed operating and training manuals Client assessments, scorecards and progress-tracking systems Digital workbooks, exercises, templates and planning resources Sales, qualification, enrollment and onboarding procedures Session-delivery and client-journey systems Coach-training and staff-development standards Quality-control, compliance and operational procedures Certification and licensing frameworks Website, domain, brand and digital content assets Search-engine optimization materials and educational content Marketing resources and social-media assets Community and alumni-program concepts Buyer transition and knowledge-transfer documentation A 25-item post-acquisition growth and implementation library A comprehensive 24-layer architecture and implementation blueprint for a potential future AI-enabled coaching platform The bootstrapped strategy allowed the founder to retain control over the methodology, brand direction, program standards and development priorities. Decisions could be made according to the long-term quality and transferability of the business rather than investor timelines, fundraising requirements or short-term growth targets. A significant portion of the development period was devoted to documenting knowledge that would otherwise have remained dependent on the founder. This included converting the methodology into structured programs, defining the client journey, developing training standards, creating operating procedures, organizing the content library and preparing the business for eventual transfer to another owner. The company has not historically depended on large paid-advertising budgets or outside growth capital. Customer acquisition has primarily come through private relationships, referrals, organic visibility, educational content and SEO activity. This creates an opportunity for a buyer to introduce more consistent digital marketing, paid acquisition, sales capacity, partnerships and content distribution using an already-developed operating foundation. Because the business was bootstrapped, a buyer is not being asked to assume a venture-capital structure, investor preferences, equity dilution or fundraising obligations. The proposed transaction is structured as an asset acquisition, with the final included assets, exclusions, rights and obligations to be identified in the definitive transaction documents. The value of the bootstrapped approach is that the buyer receives a substantial body of intellectual property and operational documentation developed without the financial complexity commonly associated with externally funded startups. The buyer can concentrate on verification, transition, commercialization and growth rather than negotiating with multiple shareholders or obtaining approval from outside investors. Financial figures, ownership, payment history and asset transferability remain subject to normal buyer diligence. However, the overall development history is straightforward: the founder personally financed and built the business, reinvested time and operating resources into its documentation and infrastructure, retained control of the development process, and prepared the resulting assets for an orderly transfer to a new owner.
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