Digital startup
United States
Personal development and coaching platform for life, career, and financial transformation
Asking Price
$150k
Multiples
1.1x profit 1.1x revenue
The asking price divided by TTM net profit and TTM gross revenue.Learn more about multiples
Asking Price Reasoning
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$136k
last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$135k
last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$0
last month gross revenue
Last Months Profit
Total net profit last month.
$0
last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
10-50
Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$120k
ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-34%
Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable
Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2024
Team Size
Just me (1)
Business Model
- Business-to-business (B2B)
- Services
- Business-to-consumer (B2C)
- Licensing
- Ecosystem
- Direct-to-consumers (DTC)
- On-Demand
- Agency-based
- Direct-to-Consumer Coaching
- Direct-to-Consumer Coaching and Digital Education
- Premium Coaching and Consulting
- Digital Products and Intellectual Property
Tech Stack
- Shopify
- HTML
- CSS
- JavaScript
- TypeScript
- React
- Node.js
- Docker
- OpenAI
- Python
- MongoDB
- Amazon Web Services
- Vercel
- PayPal
- Google Analytics
- Google Search Console
Growth Opportunities
- Increase digital marketing
- Increase pricing
- Hire a sales team
- Increase content marketing
- Focus on SEO
- New product features
- Expand to new markets
- Social media marketing
- Improve conversion rates
Competitors
- BetterUp
- Mindvalley
- Tony Robbins
- Brendon Burchard
- Commit Action
Key Assets
- Marketing materials
- Trademarks
- Trade names
- Copyright
- Social media accounts
- Codebase
- Brand
- Intellectual property
- Website
- Domain
- Brand and intellectual property
- Premium domain
- Shopify website
- Proprietary methodology
- Program curricula
- 17 operating and training manuals
- Digital workbooks
- Assessments and scorecards
- Coaching frameworks
- Client-delivery systems
- Sales and onboarding systems
- Standard operating procedures
- Certification framework
- Community and membership framework
- Content library
- SEO assets
- Social-media accounts
- Templates and scripts
- AI-platform architecture
- Technology implementation blueprint
- Buyer Bonus Vault
- Transition and training materials
Acquisition details
Selling Reasoning
- Lifestyle change
- Partner or family needs
- Health reasons
- Retirement
Financing
- Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.