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Ecommerce Startup Germany
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DTC Fragrance & Body Care Brand on Shopify — $73k TTM, 1,000+ Customers, 25% Growth

P&L Documents (2)
Asking Price
$52.9k
Multiples
10.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+25%
TTM Revenue
$73k
Profit
$5k
Last Month's Revenue
$2.5k
Profit
$0

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Germany

DTC Fragrance & Body Care Brand on Shopify — $73k TTM, 1,000+ Customers, 25% Growth

This ecommerce fragrance and body care brand offers luxury-inspired scents for men, women, and unisex buyers. Built on Shopify with a recognizable brand and repeat-purchase products, it already serves customers worldwide. Included: domain, branded store, supplier network, product portfolio, and customer list—everything to operate day one. With $73k TTM revenue, $5k profit, and 25% growth, it’s a turnkey DTC asset ready to scale. Key Highlights ✅ 1k–5k customers; founded 2024; Germany-based ✅ Diverse SKUs across perfume and body care, including unisex ✅ Reliable suppliers and streamlined fulfillment ✅ Shopify stack for simple, low-overhead operations ✅ Clear upside via CRO, SEO, paid social, and content ✅ Opportunity to expand into new markets and languages ✅ Strong repeat-purchase potential in fragrance/body care ✅ Attractive entry price of $52,870; bootstrapped and lean
Asking Price
$52.9k
Multiples
10.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price is based on the brand’s existing revenue, established Shopify infrastructure, supplier relationships, customer base, and future growth potential through SEO, paid advertising, and social media expansion. The business includes branded assets, domain, inventory, and a fully operational ecommerce setup.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$73k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$2.5k last month gross revenue
Last Months Profit
Total net profit last month.
$0 last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
Italy
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+25% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
500 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
12000 Total Value of Inventory
Company overview
Date Founded
March 2024
Team Size
Small (2-20)
Business Model
  • Direct-to-consumers (DTC)
  • Ecommerce
Tech Stack
  • Shopify
Growth Opportunities
  • Improve conversion rates
  • Expand to new markets
  • Increase digital marketing
  • Increase content marketing
  • Focus on SEO
  • Social media marketing
Competitors
  • Divain
  • Loris Parfüm
Key Assets
  • Website
  • Marketing materials
  • Customers
  • Other
  • Inventory
  • Brand
  • Domain
  • Copyright
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Starting a new venture
  • Business challenges
Financing
  • Bootstrapped

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