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Ecommerce Startup United States
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Practitioner-Grade Supplements Delivering Trusted, Transparent Wellness Solutions

P&L Documents (1)
Asking Price
$5.7M
Multiples
5.0x profit 0.9x revenue
Annual Growth Rate
+1%
TTM Revenue
$6.1M
Profit
$1.1M
Last Month's Revenue
$460.6k
Profit
$98.4k

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Ecommerce startup United States

Practitioner-Grade Supplements Delivering Trusted, Transparent Wellness Solutions

This profitable practitioner-grade supplement business offers a portfolio of 43 branded nutritional products focused on stress, sleep, hormone balance, gut health, and overall wellness. Operating through Shopify, Amazon, and wholesale distribution, it combines transparent formulations, third-party tested products, and strong customer loyalty with a lean remote team and streamlined operations. The business generates predictable recurring revenue through subscriptions and repeat purchases, supported by diversified paid marketing across Amazon, Meta, and Google. Key Highlights ✅ $6.06M TTM revenue; $1.13M TTM EBITDA ✅ 43 branded SKUs with practitioner-formulated, third-party tested products ✅ ~$171K monthly subscription revenue with 65–70% repeat purchase rate ✅ Diversified sales across Shopify, Amazon & wholesale distribution ✅ Lean remote team with documented SOPs and experienced management ✅ Multiple growth opportunities across Amazon, wholesale, TikTok & international expansion
Asking Price
$5.7M
Multiples
5.0x profit 0.9x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
With TTM revenue of $6.06M and $1.13M EBITDA (19% margin), the $5.65M asking price represents an EBITDA multiple of approximately 5.0x, consistent with premium supplement and DTC e-commerce transactions. The valuation is supported by recurring subscription revenue (~$171K MRR), 65–70% repeat purchases, strong gross margins (62.8%), diversified sales channels, registered trademarks, and multiple identifiable growth opportunities for a strategic buyer.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $6.1M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $1.1M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $460.6k last month gross revenue
Last Months Profit
Total net profit last month.
 $98.4k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
United States
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
43 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
1100000 Total Value of Inventory
Company overview
Date Founded
January 2017
Team Size
Small (2-20)
Business Model
  • Direct-to-consumers (DTC)
  • Ecommerce
Tech Stack
  • Shopify
  • Amazon
Growth Opportunities
  • Expand to new markets
  • New product features
  • Social media marketing
  • Increase digital marketing
Competitors
  • Thorne
  • Pure Encapsulations
  • Seed
  • Transparent Labs
Key Assets
  • Social media accounts
  • Other
  • Shopify store and domains
  • Registered trademarks and brand assets
  • Amazon marketplace account
  • Customer database and email list (38.8K+)
  • SMS database and subscription program
  • Creative assets and marketing materials
  • SOPs and operational documentation
  • Approximately $1.1M in inventory
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Angel investment

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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