Tech-Driven Custom Fine Jewelry Brand

This venture-backed fine jewelry business is transforming how consumers shop for custom engagement rings and milestone jewelry online. With $6.9M in lifetime revenue, 107% YoY growth, and viral brand recognition, this business blends expert craftsmanship with a scalable, tech-enabled platform. All products are custom-made through a hybrid model that fuses in-house U.S. production with global partners. Orders begin with virtual consultations and replica try-ons—powering high-conversion, high-AOV purchases across bridal and fine jewelry verticals. With its core infrastructure, team, and partnerships already in place, the business is at an inflection point—ready for a strategic buyer to scale operations, expand marketing, or drive retail distribution.

Asking Price

$3.1M

Multiples

Asking Price Reasoning

Asking price reflects rapid 107% YoY growth, $6.9M lifetime sales, scalable custom jewelry infrastructure, cultural brand equity, and profitable unit economics with full team and IP included.

$2.8M last 12 months gross revenue

$-974.3k last 12 months net profit

$118.4k last month gross revenue

$-95.1k last month net profit

-

+10% Annual Growth Rate

5,000+ Customers

- SKUs

- Total Value of Inventory

Date Founded

March 2021

Team Size

Small (2-20)

Business Model

Ecommerce
Direct-to-consumers (DTC)

The business operates a 100% made-to-order DTC eCommerce model, eliminating inventory risk and maximizing personalization. Revenue is primarily driven by: Custom engagement rings and wedding bands Personalized milestone fine jewelry Partnerships and branded collaborations (FabFitFun, QVC, Amazon) With an average order value of $5K–$50K (engagement) and $250–$1K (fine jewelry), the company serves a high-intent, affluent Millennial/Gen Z customer base. Retention is supported by automated milestone campaigns (anniversaries, birthdays) and personalized CRM tools.

Tech Stack

Wix

Tech Stack & Operations Custom CAD-based design platform with in-house 3D renderings Automated CRM and milestone tracking for lifecycle marketing Hybrid domestic + international production model AI-powered quoting & design tools in development Website built for conversion, with 319,000 annual visitors Workflow: Virtual design consults (video + sketch approval) CAD rendering & home replica try-on Diamond sourcing (B2B marketplaces + vendor network) Final build (U.S. for bridal, global partners for fine jewelry) QA & shipping via U.S. studio

Growth Opportunities

Expand to new markets
Improve conversion rates
Focus on SEO

Retail Expansion: Scale recent marketplace wins (QVC, Amazon) into full retail/wholesale channels Brand & Organic Marketing: Diversify from paid ads (currently 90% of spend) into SEO, influencer, and content Product Line Extension: Men’s jewelry, gifting collections, and personalization add-ons International Expansion: Focused U.S. presence (~90%) leaves Canada/EU open for growth Tech Enablement: Further integrate AI into quoting, design, and customer journey

Competitors

Brilliant Earth
With Clarity
Mejuri

Key Assets

Patents
Intellectual property
Domain
CAD Library
Supply Chain

Selling Reasoning

Financial gain

Following a successful brand pivot and margin turnaround, ownership is seeking a capital partner or strategic exit to fuel the next stage of growth. The infrastructure, team, and demand are in place—this is a brand in motion, ready for scale.

Financing

Bootstrapped

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Tech-Driven Custom Fine Jewelry Brand

Seller details

Startup details

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