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Ecommerce Startup United States
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Tech-Driven Custom Fine Jewelry Brand

P&L Documents (1)Supporting files (2)
Asking Price
$3.1M
Multiples
1.1x revenue
Annual Growth Rate
+10%
TTM Revenue
$2.8M
Profit
$-974.3k
Last Month's Revenue
$118.4k
Profit
$-95.1k

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Ecommerce startup United States

Tech-Driven Custom Fine Jewelry Brand

This venture-backed fine jewelry business is transforming how consumers shop for custom engagement rings and milestone jewelry online. With $6.9M in lifetime revenue, 107% YoY growth, and viral brand recognition, this business blends expert craftsmanship with a scalable, tech-enabled platform. All products are custom-made through a hybrid model that fuses in-house U.S. production with global partners. Orders begin with virtual consultations and replica try-ons—powering high-conversion, high-AOV purchases across bridal and fine jewelry verticals. With its core infrastructure, team, and partnerships already in place, the business is at an inflection point—ready for a strategic buyer to scale operations, expand marketing, or drive retail distribution.
Asking Price
$3.1M
Multiples
1.1x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Asking price reflects rapid 107% YoY growth, $6.9M lifetime sales, scalable custom jewelry infrastructure, cultural brand equity, and profitable unit economics with full team and IP included.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $2.8M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $-974.3k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $118.4k last month gross revenue
Last Months Profit
Total net profit last month.
 $-95.1k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+10% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
March 2021
Team Size
Small (2-20)
Business Model
  • Ecommerce
  • Direct-to-consumers (DTC)
The business operates a 100% made-to-order DTC eCommerce model, eliminating inventory risk and maximizing personalization. Revenue is primarily driven by: Custom engagement rings and wedding bands Personalized milestone fine jewelry Partnerships and branded collaborations (FabFitFun, QVC, Amazon) With an average order value of $5K–$50K (engagement) and $250–$1K (fine jewelry), the company serves a high-intent, affluent Millennial/Gen Z customer base. Retention is supported by automated milestone campaigns (anniversaries, birthdays) and personalized CRM tools.
Tech Stack
  • Wix
Tech Stack & Operations Custom CAD-based design platform with in-house 3D renderings Automated CRM and milestone tracking for lifecycle marketing Hybrid domestic + international production model AI-powered quoting & design tools in development Website built for conversion, with 319,000 annual visitors Workflow: Virtual design consults (video + sketch approval) CAD rendering & home replica try-on Diamond sourcing (B2B marketplaces + vendor network) Final build (U.S. for bridal, global partners for fine jewelry) QA & shipping via U.S. studio
Growth Opportunities
  • Expand to new markets
  • Improve conversion rates
  • Focus on SEO
Retail Expansion: Scale recent marketplace wins (QVC, Amazon) into full retail/wholesale channels Brand & Organic Marketing: Diversify from paid ads (currently 90% of spend) into SEO, influencer, and content Product Line Extension: Men’s jewelry, gifting collections, and personalization add-ons International Expansion: Focused U.S. presence (~90%) leaves Canada/EU open for growth Tech Enablement: Further integrate AI into quoting, design, and customer journey
Competitors
  • Brilliant Earth
  • With Clarity
  • Mejuri
Key Assets
  • Patents
  • Intellectual property
  • Domain
  • CAD Library
  • Supply Chain
Acquisition details
Selling Reasoning
  • Financial gain
Following a successful brand pivot and margin turnaround, ownership is seeking a capital partner or strategic exit to fuel the next stage of growth. The infrastructure, team, and demand are in place—this is a brand in motion, ready for scale.
Financing
  • Bootstrapped

Seller details

Startup details

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