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SaaS Startup Australia
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Ad-matched landing pages and A/B-tested funnels that cut CPA for Shopify and DTC brands

P&L Documents (1)Supporting files (1)
Asking Price
$341k
Multiples
7.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+407%
TTM Revenue
$113.6k
Profit
$45k
Last Month's Revenue
$21.1k
Profit
$9.7k

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Australia

Ad-matched landing pages and A/B-tested funnels that cut CPA for Shopify and DTC brands

This is an AI-native SaaS platform and productised service that lets Shopify and DTC brands build, launch and A/B test ad-matched landing pages and funnels without developers. AI agents do the heavy lifting ✅ Deep integration with Claude Code and other AI agents through a built-in MCP server: agents create funnels, write copy, build pages, set up A/B tests and run Funnel Doctor health checks ✅ AI copy and block editing inside the editor speeds up every new ad angle ✅ The same agent tooling powers done-for-you delivery, so each new managed client needs little extra labour Productised service driving retention and profit ✅ Done-for-you plan at US$1,450/mo (up to 10 pages a month) alongside self-serve plans at US$349/mo and US$699/mo ✅ Managed clients launch new ad angles every month, which keeps them subscribed ✅ Agent-led delivery keeps the service profitable as it scales Proven results and platform ✅ Savvy Touch cut CPA from $38 to $15, Origani spent 38% less for 60% more purchases, DataSauce doubled MER ✅ Deep Shopify integration: live cart, Markets, discounts, subscriptions, bundles and Web Pixel attribution ✅ Agency channel: multi-client accounts, white-label billing, OAuth apps and a public API ✅ A$308k ARR (about US$216k), up 5x year on year Opportunities for a new owner: scale the sales motion, list on the Shopify App Store, grow agency partnerships and sell more done-for-you capacity.
Asking Price
$341k
Multiples
7.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Priced at 3x trailing-12-month revenue (US$114k), which is about 1.6x current ARR (US$216k, A$308k) and 7.6x TTM profit (US$45k). October closed at about A$30k (US$21k) revenue and US$9.7k profit. Monthly recurring revenue has grown roughly 5x year on year, from about US$3.6k to US$18k, with a US-based sales hire now adding new accounts, so the current run-rate is well ahead of the trailing figures the price is based on. The sale includes the full codebase from two years of development, infrastructure-as-code with CI/CD, the brand and domain, customer subscriptions, the done-for-you service and the AI agent tooling (an MCP server for Claude Code and other agents, AI editing and Funnel Doctor).
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$113.6k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$45k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$21.1k last month gross revenue
Last Months Profit
Total net profit last month.
$9.7k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$216.3k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+407% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ downwards Churn Rate
Company overview
Date Founded
January 2025
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-business (B2B)
  • Ecommerce
Tech Stack
  • Amazon Web Services
  • Stripe
  • Alpine
  • Docker
  • PostgreSQL
  • Amazon S3
  • Shopify
  • Cloudflare
  • OpenAI
  • Svelte
  • Angular
  • NestJs
  • EffectTs
  • ECS
  • Cloudflare Workers
Growth Opportunities
  • Improve conversion rates
  • Social media marketing
  • Increase content marketing
  • Hire a sales team
  • Increase digital marketing
  • Focus on SEO
Competitors
  • Fermat Commerce
  • Page Deck
Key Assets
  • Codebase
  • Website
  • Intellectual property
  • Customers
  • Marketing materials
Acquisition details
Selling Reasoning
  • Partner or family needs
Financing
  • Bootstrapped

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