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Ecommerce Startup United States
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Offering unique vintage stationery and supplies that elevate creativity and enhance journaling.

P&L Documents (1)
Asking Price
$130k
Multiples
2.0x profit 0.2x revenue
Annual Growth Rate
+1%
TTM Revenue
$527.8k
Profit
$66k
Last Month's Revenue
$63k
Profit
$9.7k

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United States

Offering unique vintage stationery and supplies that elevate creativity and enhance journaling.

This profitable, lean DTC e-commerce brand specializes in vintage stationery, journaling, and scrapbooking supplies. With a strong social media presence across platforms such as Instagram, Facebook, TikTok, and YouTube, it engages a loyal customer base in the U.S., U.K., Canada, Australia, and Europe. The business operates efficiently with supplier-managed fulfillment from China, minimizing overhead and focusing on streamlined operations. Revenue peaks during Q4, driven by seasonal demand. Recent expansion includes an online course and a growing Skool community, with significant opportunities in wholesale and Amazon expansion. The brand offers a solid foundation for further growth with strong customer retention, organic traffic, and diversified ad channels. Key Highlights: ✅ €527.7K annual revenue; €65.9K annual profit ✅ AOV: €43; LTV: €73 ✅ 500K+ social media followers ✅ Remote team with low operating costs ✅ Solid growth opportunities in Amazon & wholesale
Asking Price
$130k
Multiples
2.0x profit 0.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
With TTM revenue of €527.7K and an annual profit of €65.9K (profit margin ~12%), the asking price of €130,000 is justified by a multiple of approximately 2.5x the annual profit. The brand's strong social media presence, loyal customer base, and growth opportunities, including a new online course and potential expansion on Amazon, add substantial value. The business operates efficiently with lean management and a scalable model.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$527.8k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$66k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$63k last month gross revenue
Last Months Profit
Total net profit last month.
$9.7k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
1 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
1 Total Value of Inventory
Company overview
Date Founded
August 2020
Team Size
Small (2-20)
Business Model
  • Direct-to-consumers (DTC)
  • Ecommerce
Tech Stack
  • Shopify
Growth Opportunities
  • New product features
  • Increase digital marketing
  • Increase content marketing
  • Expand to new markets
  • Social media marketing
Competitors
  • NA
Key Assets
  • Social media accounts
  • Domains
  • Website files
  • Email address
  • Ad accounts
  • Email subscriber list
  • Brand assets (logos etc)
  • Supplier contracts
  • *The LLC company and relative payment provider are not included.
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Angel investment
Verified business
Business address and incorporation certificate verified (US entities only).

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