Swiss peptide skincare brand with established organic sales and premium positioning

A Swiss skincare brand specializing in science-led, peptide-based skincare for face, body, and scalp care. The portfolio includes eight established products featuring ingredients such as GHK-Cu and SNAP-8, combining targeted formulations with premium brand positioning. The business operates through a lean direct-to-consumer ecommerce model and has developed an established customer base, primarily in Germany, with sales driven organically without reliance on paid advertising. Key Highlights - Portfolio of eight established peptide-based skincare products - Formulations feature ingredients including GHK-Cu and SNAP-8 - Product range spans facial serums, creams, body care, and scalp care - Established customer base with a primary market in Germany - Lean direct-to-consumer ecommerce operating model - Strong organic sales traction achieved without reliance on paid advertising

Asking Price

$78k

Multiples

Asking Price Reasoning

The $78K asking price reflects the business’s strong early traction and profitability. In approximately 11 months of operation, the brand has generated over CHF 116K in revenue and approximately CHF 85K in reported profit, demonstrating strong customer demand and attractive unit economics. This performance was achieved with minimal reliance on paid advertising, leaving significant growth potential through paid acquisition, retention, product expansion and international growth. The acquisition includes the brand and associated assets, ecommerce website and domain, established product portfolio, digital brand assets, social media presence, supplier relationships and a structured founder handover.

$116.2k last 12 months gross revenue

$85.5k last 12 months net profit

$8.5k last month gross revenue

$6.6k last month net profit

Switzerland

+100% Annual Growth Rate

1,000-5,000 Customers

8 SKUs

8000 Total Value of Inventory

Date Founded

November 2025

Team Size

Just me (1)

Business Model

Ecommerce
On-Demand
Direct-to-consumers (DTC)
Open-Source
DTC
Beauty
Skincare
Consumer Products

The business sells peptide-based skincare products focused on anti-aging and skin health. Revenue is generated through direct-to-consumer product sales via its website, with potential for repeat purchases from returning customers.

Tech Stack

Stripe
squarespace
google analytics
paypal

Growth Opportunities

Increase digital marketing
Social media marketing

There is room to grow by expanding digital marketing, especially paid social and creator-led campaigns that can introduce the brand to new skincare buyers. Improving conversion rates on the website and broadening the product line with complementary skincare items could also increase average order value and repeat purchase frequency. Entering additional international markets may further expand the customer base.

Competitors

the ordinary

Key Assets

Website
Marketing materials
Social media accounts
Domain
Intellectual property
Peptide-based anti-aging formulation
Direct-to-consumer brand
Repeat purchase potential
Established online storefront

Selling Reasoning

Starting a new venture

Financing

Bootstrapped

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Swiss peptide skincare brand with established organic sales and premium positioning

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