Swiss peptide skincare brand with established organic sales and premium positioning

A Swiss skincare brand specializing in science-led, peptide-based skincare for face, body, and scalp care. The portfolio includes eight established products featuring ingredients such as GHK-Cu and SNAP-8, combining targeted formulations with premium brand positioning. The business operates through a lean direct-to-consumer ecommerce model and has developed an established customer base, primarily in Germany, with sales driven organically without reliance on paid advertising. Key Highlights ✅ Portfolio of eight established peptide-based skincare products ✅ Formulations feature ingredients including GHK-Cu and SNAP-8 ✅ Product range spans facial serums, creams, body care, and scalp care ✅ Established customer base with a primary market in Germany ✅ Lean direct-to-consumer ecommerce operating model ✅ Strong organic sales traction achieved without reliance on paid advertising

Asking Price

$169k

Multiples

Asking Price Reasoning

The asking price reflects the business's strong profitability, proven customer demand and established product portfolio. The brand has generated over CHF 116K in revenue and CHF 85K in net profit, with this performance achieved without any paid advertising spend. The valuation also reflects significant untapped growth potential through paid acquisition, retention, product expansion and international growth.

$116k last 12 months gross revenue

$85.5k last 12 months net profit

$8.5k last month gross revenue

$6.6k last month net profit

Switzerland

+0% Annual Growth Rate

< 10 Customers

8 SKUs

8000 Total Value of Inventory

Date Founded

November 2025

Team Size

Just me (1)

Business Model

Ecommerce
On-Demand
Direct-to-consumers (DTC)
Open-Source
DTC
Beauty
Skincare
Consumer Products

The business sells peptide-based skincare products focused on anti-aging and skin health. Revenue is generated through direct-to-consumer product sales via its website, with potential for repeat purchases from returning customers.

Tech Stack

Stripe
squarespace
google analytics
paypal

Growth Opportunities

Increase digital marketing
Social media marketing

There is room to grow by expanding digital marketing, especially paid social and creator-led campaigns that can introduce the brand to new skincare buyers. Improving conversion rates on the website and broadening the product line with complementary skincare items could also increase average order value and repeat purchase frequency. Entering additional international markets may further expand the customer base.

Competitors

the ordinary

Key Assets

Website
Marketing materials
Social media accounts
Domain
Intellectual property
Peptide-based anti-aging formulation
Direct-to-consumer brand
Repeat purchase potential
Established online storefront

Selling Reasoning

Starting a new venture

Financing

Bootstrapped

The business currently shows stable performance with 0% annual growth and a 0% churn rate. This suggests a steady base of customers and a predictable operating profile, though there is clear upside from stronger acquisition and conversion efforts.

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Swiss peptide skincare brand with established organic sales and premium positioning

Seller details

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