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Premium Organic Skincare Brand with 12-Year Track Record and 78% Gross Margin

P&L Documents (5)Supporting files (4)
Asking Price
$24.8k
Multiples
3.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-10%
TTM Revenue
$38.7k
Profit
$6.7k
Last Month's Revenue
$2k
Profit
$1.6k

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United States

Premium Organic Skincare Brand with 12-Year Track Record and 78% Gross Margin

This premium organic skincare brand offers a turnkey asset acquisition opportunity within the clean beauty CPG sector. Built on a 12-year legacy of product integrity, the business includes a library of stabilized proprietary formulas, a USPTO-registered trademark, and a loyal customer base validated by over 600 verified 5-star reviews. The brand commands premium D2C pricing ($30.00 to $57.00 per unit) alongside an optimized $24.99 retail entry point for Amazon, achieving a strong 78% gross margin against efficient landed costs. The digital infrastructure is fully established across Shopify (D2C), Amazon FBA, and Faire.com (B2B wholesale). Operational Status: To ensure a clean transition for a new owner, the business is currently in a strategic wind-down state. Front-end Shopify orders were paused in mid-2026 to clear out remaining inventory, and the final Amazon units are aging out. As such, this sale does not include active, sellable product inventory. Instead, the buyer inherits a clean slate with all digital infrastructure, ASIN history, and SEO fully intact. The sale includes the physical production machinery (20-quart commercial mixer, semi-automatic label applicator, printers, and raw packaging materials), enabling the acquiring team to immediately manufacture fresh inventory in-house and restock the active channels without waiting on third-party co-packers. Having historically operated as a solo-founder venture relying primarily on organic traffic (SEO, a YouTube channel, and a 1,600+ customer email/SMS list), the brand has seen virtually no paid media advertising. This presents a straightforward upside for a funded team to step in, deploy targeted digital marketing against an established foundation of social proof, and immediately scale operations. Key Acquisition Highlights & Included Assets - Omnichannel Foundation: Established storefronts across Shopify (D2C), Amazon FBA, and Faire.com (B2B wholesale). - Strong Unit Economics: 78% gross margin supported by premium $30–$57 D2C pricing and efficient manufacturing costs. - Established Social Proof: 12-year brand history backed by 600+ verified 5-star customer reviews. - Clean-Slate Asset Sale: Operations are deliberately paused to clear aging stock; channels are ready for an immediate, fresh restock. - In-House Production Assets: Physical machinery and raw packaging included to instantly bypass co-packer minimums (MOQs) and lead times. - Proprietary IP: Full ownership of a USPTO-registered trademark and a library of 8 stabilized, commercial-ready organic skincare formulas. - Organic Traffic Engine: Included YouTube channel, established SEO footprint, and a verified opt-in list of over 1,600 D2C customers. - Clear Expansion Potential: Highly positioned for a funded team to scale via paid media, international marketplaces, and boutique retail channels.
Asking Price
$24.8k
Multiples
3.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price was recently adjusted to $24,800 strictly to facilitate a fast Q4 close. I am transitioning into a new consulting role and want to hand this over immediately. At this price, a buyer is securing a turnkey clean beauty brand at a highly discounted entry point, perfectly timed for the holiday season. The sale includes physical manufacturing equipment, a USPTO trademark, a 1,600+ D2C customer list, proprietary formulas, and 78% Amazon gross margins.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$38.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$6.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$2k last month gross revenue
Last Months Profit
Total net profit last month.
$1.6k last month net profit
Customer metrics by
Product Manufactured
The country where the product is manufactured.
United States
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-10% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
27 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
0 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
April 2014
Team Size
Just me (1)
Business Model
  • Direct-to-consumers (DTC)
  • Ecommerce
  • Amazon FBA
Tech Stack
  • Shopify
  • Stripe
  • Klaviyo
  • Google Analytics
  • Yotpo
  • Amazon Seller Central
The business operates on a clean, industry-standard tech stack designed for seamless transfer and immediate scaling. Shopify serves as the central hub, fully integrated with Klaviyo for automated email marketing flows and Yotpo for SMS campaigns. A key operational advantage is our use of Amazon AWD (Warehousing & Distribution). This provides a low-cost, bulk storage solution with auto-replenishment into FBA, creating a highly automated logistics chain that bypasses the need for manual inventory monitoring or external 3PL management. The stack is optimized for a growth-oriented team to take over with zero technical debt.
Growth Opportunities
  • Hire a sales team
  • Expand to new markets
  • Social media marketing
  • Increase digital marketing
  • Improve conversion rates
  • New product features
  • Focus on SEO
The business has been intentionally managed as a lean, organic-growth brand for 12 years, leaving massive 'low-hanging fruit' for a professional team. The foundation is 'Scale-Ready' with: Wholesale/Retail Potential: The brand is currently 100% DTC/Amazon. A sales team could immediately leverage our proprietary formulas to enter the boutique spa and regional hospitality markets. Paid Media Arbitrage: With 78% gross margins and 12 years of social proof (600+ reviews), the brand is perfectly positioned for a marketing team to scale via Meta and TikTok ads—a lever that has remained largely untouched. International Expansion: Current operations are US-centric. The manufacturing and AWD logistics are already optimized for a team to flip the switch on Amazon Canada and Europe. Formula Library: Sale includes a vault of 8 stabilized, proprietary formulas, allowing a creative team to launch line extensions (body oils, lotions, etc.) under the same trusted trademark.
Competitors
  • Kopari Beauty
  • Eminence
  • Herbivore Botanicals
  • The Body Shop
  • Lush
  • Tree Hut
  • M3 Naturals
  • Eczema Honey Co
Key Assets
  • Inventory
  • Marketing materials
  • Customers
  • Intellectual property
  • Trademarks
  • Copyright
  • Trade names
  • Social media accounts
  • Website
  • Domain
  • Brand
Acquisition details
Selling Reasoning
  • Lack of time
  • Starting a new venture
  • Lifestyle change
After 12 years of successful brand building and formula development, this business has reached a strategic inflection point. The brand’s foundation, which includes proprietary formulas, a USPTO trademark, and a streamlined Amazon AWD/FBA logistics chain, is fully optimized. I am selling because the business has reached the limits of what a solo founder can manage. It is now primed for an established team with the marketing and sales infrastructure to scale the brand into new retail channels and international marketplaces. This is a transition from a legacy artisan operation to a high-growth, corporate-scale operation.
Financing
  • Bootstrapped
The business is 100% founder-owned with zero debt and no outside investors. This ensures a clean cap table and a straightforward, efficient acquisition process.
Connected metrics
Web and customer metrics with real-time accuracy.
Verified business
Business address and incorporation certificate verified (US entities only).

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