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Ecommerce Startup United States
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Premium Organic Skincare Brand with 12-Year Track Record and 78% Gross Margin

P&L Documents (3)Supporting files (3)
Asking Price
$34.8k
Multiples
5.2x profit 0.9x revenue
Annual Growth Rate
-10%
TTM Revenue
$38.7k
Profit
$6.7k
Last Month's Revenue
$2k
Profit
$1.6k

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Ecommerce startup United States

Premium Organic Skincare Brand with 12-Year Track Record and 78% Gross Margin

This premium, artisan organic skincare business has built 12 years of proven customer trust through proprietary formulas and meticulous product integrity, supported by 600+ verified 5-star reviews and a standout 78% gross margin based on a $24.99 retail price versus a $5.46 landed cost; the operation is optimized for a turn-key transition with a fully integrated Amazon AWD/FBA logistics setup and over $11,000 in immediate retail revenue already in stock, and while it has performed well as a solo-founder venture, it has significant upside for a team to scale because it has seen little to no meaningful paid media, with additional assets including an established YouTube channel, a USPTO trademark, and a library of stabilized proprietary formulas positioned for expansion into international marketplaces and boutique retail channels. Key Highlights ✅ 12-year legacy of organic growth and customer trust ✅ 600+ verified 5-star reviews supporting strong social proof ✅ 78% gross margin with $24.99 retail price vs. $5.46 landed cost ✅ Turn-key Amazon AWD/FBA logistics chain included in the transition ✅ Over $11,000 in immediate retail revenue already in inventory stock ✅ Significant upside with minimal historical reliance on paid media ✅ Established YouTube channel, USPTO trademark, and stabilized formula library included ✅ Clear expansion potential into international marketplaces and boutique retail channels
Asking Price
$34.8k
Multiples
5.2x profit 0.9x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $39,000 asking price represents a conservative 1x revenue multiple, supported by over $12,000 in tangible and intangible assets, including a USPTO trademark and proprietary formulas. With an exceptional 78% gross margin and over $11,000 in immediate Amazon retail revenue currently in stock, this is a de-risked, turn-key opportunity. The brand carries 12 years of organic social proof and is perfectly positioned for scale.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $38.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $6.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $2k last month gross revenue
Last Months Profit
Total net profit last month.
 $1.6k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
United States
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-10% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
27 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
2560 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
April 2014
Team Size
Just me (1)
Business Model
  • Direct-to-consumers (DTC)
  • Ecommerce
  • Amazon FBA
Tech Stack
  • Shopify
  • Stripe
  • Klaviyo
  • Google Analytics
  • Yotpo
  • Amazon Seller Central
The business operates on a clean, industry-standard tech stack designed for seamless transfer and immediate scaling. Shopify serves as the central hub, fully integrated with Klaviyo for automated email marketing flows and Yotpo for SMS campaigns. A key operational advantage is our use of Amazon AWD (Warehousing & Distribution). This provides a low-cost, bulk storage solution with auto-replenishment into FBA, creating a highly automated logistics chain that bypasses the need for manual inventory monitoring or external 3PL management. The stack is optimized for a growth-oriented team to take over with zero technical debt.
Growth Opportunities
  • Hire a sales team
  • Expand to new markets
  • Social media marketing
  • Increase digital marketing
  • Improve conversion rates
  • New product features
  • Focus on SEO
The business has been intentionally managed as a lean, organic-growth brand for 12 years, leaving massive 'low-hanging fruit' for a professional team. The foundation is 'Scale-Ready' with: Wholesale/Retail Potential: The brand is currently 100% DTC/Amazon. A sales team could immediately leverage our proprietary formulas to enter the boutique spa and regional hospitality markets. Paid Media Arbitrage: With 78% gross margins and 12 years of social proof (600+ reviews), the brand is perfectly positioned for a marketing team to scale via Meta and TikTok ads—a lever that has remained largely untouched. International Expansion: Current operations are US-centric. The manufacturing and AWD logistics are already optimized for a team to flip the switch on Amazon Canada and Europe. Formula Library: Sale includes a vault of 8 stabilized, proprietary formulas, allowing a creative team to launch line extensions (body oils, lotions, etc.) under the same trusted trademark.
Competitors
  • Kopari Beauty
  • Eminence
  • Herbivore Botanicals
  • The Body Shop
  • Lush
  • Tree Hut
  • M3 Naturals
  • Eczema Honey Co
Key Assets
  • Inventory
  • Marketing materials
  • Customers
  • Intellectual property
  • Trademarks
  • Copyright
  • Trade names
  • Social media accounts
  • Website
  • Domain
  • Brand
Acquisition details
Selling Reasoning
  • Lack of time
  • Starting a new venture
  • Lifestyle change
After 12 years of successful brand building and formula development, this business has reached a strategic inflection point. The brand’s foundation, which includes proprietary formulas, a USPTO trademark, and a streamlined Amazon AWD/FBA logistics chain, is fully optimized. I am selling because the business has reached the limits of what a solo founder can manage. It is now primed for an established team with the marketing and sales infrastructure to scale the brand into new retail channels and international marketplaces. This is a transition from a legacy artisan operation to a high-growth, corporate-scale operation.
Financing
  • Bootstrapped
The business is 100% founder-owned with zero debt and no outside investors. This ensures a clean cap table and a straightforward, efficient acquisition process.

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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