Sustainable clothing brand for happy children and positive parents

Profitable eCommerce with $23,000 in TTM revenue and $12,000 in TTM profit, selling unique and playful high-quality pieces at fair prices using only environmentally-friendly materials. Our clothes are long-lasting in more than one way. They’re designed to last, using only high-quality materials and simple designs, they can be worn multiple times. The brand is seriously fun too and the pieces are so cool and comfortable, we really hope they will be remembered. ✅ $23,000 in TTM revenue ✅ $12,000 in TTM profit ✅ Competitors: Bobo Choses, Tiny Cottons, Knot, Piu Piu Chick

Asking Price

$35k

Multiples

Asking Price Reasoning

The company has 0€ in debt, is targeting a not crowded niche customer profile and has already a solid brand image and identity. Also: 1.Almost immediate return on investment - as the purchase upper funnel (awareness and familiarity) is robust and Loyalty rate is high (40-50% in 2023); 2. Quick growth rate expected – a realistic forecast shows 2024 with a 20% increase rate year on year; 3. A worldwide digital business for the future – unlike other fashion segments, kids and baby clothes tend to a full online profitable business; Company's value in our POV: Brand Value (identify, awareness, familiarity) = 15.000; 2y profit forecast = 49.000; Debt = 0€; Stock (3200u) = 35.000 (production cost price) TTL = 98.000 As we urgently need an investor (for cash flow and to manage the business) we are asking for only 35.000$. Dont hesitate to contact if any questions.

$23k last 12 months gross revenue

$12k last 12 months net profit

$1.9k last month gross revenue

$850 last month net profit

-

+8% Annual Growth Rate

101-250 Customers

- SKUs

- Total Value of Inventory

Date Founded

October 2018

Team Size

Just me (1)

Business Model

Online B2C (usually babies and kids do not need to try out their clothes). Also selling to carefully selected physical and online B2B customers. Target Audience: Mid to high income parents (and grand-parents) who are looking for high-quality, trendy and unique clothes for their babies and kids.

Tech Stack

Shopify

Growth Opportunities

Improve conversion rates
Increase digital marketing
Expand to new markets
Social media marketing
Add new product features
Focus on SEO
Increase content marketing

Quick growth rate expected as we have 3400u in stock and we know for a fact that the company just needs investment in marketing to ramp-up sales pace. All our sales until now were achieved with a very low marketing investment and the company has been managed by a person without management experience and skills (the gashion designer and CEO) We understand the ratio Revenue x Listing price seems not very attractive but in our case its important to take in consideration we are also selling 3400 units stock (production cost value of around 40k $, corresponding to about 125k $ as final retail price ). On top of that we are very confident it is relatively easy to increase sales with just a little marketing investment and the right management focus/ strategy as the whole business is already at a mature stage and running smooth.

Competitors

Bobo Choses
Tiny Cottons
Knot
Piu Piu Chick

Key Assets

Website
Brand
Social media accounts
Domain
Customers

Selling Reasoning

Company was created and managed for 4 years by a person who has no management background and experience (she is a Fashion Designer). For the company to keep growing, we need to find a real Business Manager and capital investment. Also, the current CEO is at a different phase of her life, has moved to Paris due to personal reasons and is looking for new professional challenges.

Financing

Bootstrapped.

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Sustainable clothing brand for happy children and positive parents

Seller details

Startup details

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