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AI Startup Italy
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AI tool that moderates and replies to Facebook, Instagram and TikTok comments and DMs, 24/7

P&L Documents (1)Supporting files (10)
Asking Price
$398k
Multiples
3.9x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+325%
TTM Revenue
$144.3k
Profit
$101.5k
Last Month's Revenue
$12.2k
Profit
$9k

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Italy

AI tool that moderates and replies to Facebook, Instagram and TikTok comments and DMs, 24/7

This profitable SaaS helps brands and agencies manage Facebook, Instagram, and TikTok comments and DMs 24/7 with AI. It replies in the brand’s voice, answers from an existing knowledge base, hides spam and harmful comments, and starts DM conversations when buyers show purchase intent. Originally built to solve a real in-house problem, the business has grown into a lean, high-margin product with customers in 40 countries. With strong traction, simple operations, and very little paid marketing to date, it gives a buyer a proven foundation with clear room to scale through sales, content, and product expansion. ✅ 144 paying customers across 40 countries ✅ $145K ARR, $144K TTM revenue, and $102K TTM profit ✅ ~82% gross margin and only ~2 hours/week to operate ✅ Approved, transferable apps for Meta and TikTok ✅ Strong fit with agencies, DTC brands, and ad-heavy marketers ✅ Paid acquisition is largely untapped, creating clear growth upside
Asking Price
$398k
Multiples
3.9x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
$398K is ~3.9x TTM net profit ($101.5K, after an affiliate commission and replacement labor) and ~2.8x ARR ($145K). It reflects an ~82% gross margin with AI cost reconciled to invoices, about 2 hours a week of operator time, approved and transferable Meta and TikTok apps that take months to obtain, and an untouched paid-acquisition channel. It is priced to account for flat revenue over the past year and higher churn on the entry plan.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$144.3k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$101.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$12.2k last month gross revenue
Last Months Profit
Total net profit last month.
$9k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$145.2k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+325% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable Churn Rate
Company overview
Date Founded
January 2025
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
Tech Stack
  • OpenAI
  • React
  • PostgreSQL
  • Node.js
Growth Opportunities
  • New product features
  • Increase content marketing
  • Hire a sales team
  • Increase digital marketing
Competitors
  • Brandwise
  • Commentguard
  • ManyChat
  • NapoleonCat
Key Assets
  • Codebase
  • Marketing materials
  • Customers
  • Domain
  • Copyright
  • Website
  • Brand
  • Trademarks
Acquisition details
Selling Reasoning
  • Starting a new venture
This started as an internal tool to solve a problem in our own businesses. It worked so well for us and the first external users that we spun it off as a standalone product. Since then it has grown largely on its own, with very little marketing and limited time from us, and it is profitable. We remain focused on our main businesses and are not giving it the attention it needs, so we would rather hand it to an owner who can make it a primary focus and take it much further.
Financing
  • Bootstrapped

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