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Ecommerce Startup United States
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Established beauty brand selling hair extensions with a healthy customer base

P&L Documents (1)
Asking Price
$150k
Multiples
3.4x profit 1.1x revenue
Annual Growth Rate
+0%
TTM Revenue
$137.2k
Profit
$44.3k
Last Month's Revenue
$10.8k
Profit
$3.5k

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United States

Established beauty brand selling hair extensions with a healthy customer base

Established in 2012, this profitable ecommerce store sells hair extensions to women. The brand boasts a 56% returning customer rate due to the nature of the product. ✅ $137,242.50 in TTM revenue ✅ $44,306.11 in TTM profit ✅ $10,799.87 in Revenue Last Month ✅ $3,549.56 in Profit Last Month ✅ 56% Return Customer Rate ✅ $317 Average Order Value The $11,000+ average revenue per month is the result of no paid advertising, only returning customers and email marketing. The new buyer has a major opportunity to scale this brand with paid ads, even if they do nothing more than retarget the website visitors that don’t buy using the Meta pixel that has already been installed on the website.
Asking Price
$150k
Multiples
3.4x profit 1.1x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The founder has a young family and wants to pursue other ventures.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$137.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$44.3k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$10.8k last month gross revenue
Last Months Profit
Total net profit last month.
$3.5k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Company overview
Date Founded
April 2012
Team Size
Just me (1)
Business Model
The store has an average order value of $317, and a returning customer rate of 56%. ✅ $137,242.50 in TTM revenue ✅ $44,306.11 in TTM profit ✅ $10,799.87 in Revenue Last Month ✅ $3,549.56 in Profit Last Month ✅ 56% Return Customer Rate ✅ $317 Average Order Value
Tech Stack
Shopify, Klaviyo
Growth Opportunities
  • Improve conversion rates
  • Increase pricing
  • Increase content marketing
  • Social media marketing
  • Increase digital marketing
Paid Advertising: All of the founder’s current sales come from returning customers and organic marketing. The new owner can supercharge growth with paid ads. Influencer Marketing: Give products to social media influencers in exchange for sponsored posts and UGC. TikTok Shop: Leverage TikTok’s new “Shop” platform to rapidly sell to new audiences without users having to leave the TikTok app. TikTok Ads: Leverage this advertising platform to scale to new audiences.
Competitors
  • Yummy Hair Extensions
Key Assets
  • Website
  • Social media accounts
  • Domain
  • Customers
  • Brand
  • Marketing materials
Acquisition details
Selling Reasoning
The founder has a young family and wants to pursue other ventures.
Financing
Bootstrapped

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