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Ecommerce Startup United States
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Custom-Designed Barefoot Footwear Built for Adults Seeking Pain-Free Movement

P&L Documents (1)Supporting files (3)
Asking Price
$145k
Multiples
1.9x profit 0.1x revenue
Annual Growth Rate
+51%
TTM Revenue
$1.3M
Profit
$77.1k
Last Month's Revenue
$131.1k
Profit
$18.7k

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Ecommerce startup United States

Custom-Designed Barefoot Footwear Built for Adults Seeking Pain-Free Movement

3-year-old DTC barefoot footwear brand on Shopify generating $1.28M in revenue with $77.6K trailing 12-month profit. Hybrid fulfillment model combining dropshipped catalog with exclusive custom-designed Fleya shoes. Serves 50,000+ customers including 25K email subscribers (32% open rate, 15% of revenue). Multi-season product range (everyday, training, outdoor, winter) targets professionals and older adults seeking foot health solutions at half the cost of premium competitors. Acquisition via Meta/Google Ads; retention via email. Never had a loss month. Significant growth potential in TikTok, YouTube, Amazon, native advertising, and affiliate channels.
Asking Price
$145k
Multiples
1.9x profit 0.1x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
$145,000 = 18.7x trailing 12-month profit ($6,469/m) for a barefoot footwear brand in a 5.9% CAGR market. Justified by: exclusive custom Fleya shoe IP, 50K+ customers, 25K email subscribers (15% revenue), 3,000+ tested Meta creatives, net-30 supplier agreement, zero loss months since launch, and major growth potential in TikTok, YouTube, Amazon, and affiliate channels.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $1.3M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $77.1k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $131.1k last month gross revenue
Last Months Profit
Total net profit last month.
 $18.7k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+51% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
1200 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
40000 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
March 2023
Team Size
Just me (1)
Business Model
  • Ecommerce
  • Dropshipping
  • direct-to-consumer
  • footwear
  • custom-designed products
  • digital education
Direct-to-consumer barefoot footwear brand operating on Shopify with hybrid fulfillment: dropshipped catalog combined with custom-designed Fleya shoes held as stocked inventory. All orders include a free proprietary "Build Strong & Healthy Feet" educational video course. Primary customer acquisition through paid social (Meta and Google Ads); retention driven by Klaviyo email marketing. Serves adults 40–60 seeking foot health solutions at half the cost of premium competitors.
Tech Stack
  • Shopify
  • Klaviyo
  • Google Ads
  • Meta Ads
  • Track123
  • Upsell.com
  • Multifeeds
  • OnePixel
Growth Opportunities
  • Focus on SEO
  • Expand to new markets
  • Increase content marketing
  • Increase digital marketing
Significant untapped channels including TikTok and YouTube organic content (aligned with educational brand positioning); native advertising networks (Taboola, Outbrain) targeting 45–65 demographic; SEO and content marketing around foot health and barefoot transition; Amazon US/UK marketplace expansion; structured affiliate program; barefoot sandals product line extension; and community-building through branded Facebook Group to increase customer lifetime value.
Competitors
  • Vivobarefoot
  • Xero Shoes
  • Altra
  • Flux Footwear
  • Hike Footwear
  • Orthofeet
Key Assets
  • Domain
  • Shopify store with all themes and apps
  • Instagram account (16.9K followers)
  • Facebook page (5.9K followers)
  • YouTube channel (75 subscribers)
  • Klaviyo email list (25K subscribers)
  • Facebook and Google ad accounts with pixel and historical campaign data
  • proprietary "Build Strong & Healthy Feet" video course
  • library of 3
  • 000+ tested ad creatives
  • all brand assets and graphics
  • complete documented SOPs
  • supplier relationships (Chinese manufacturer and 3PL logistics partner)
  • stocked inventory (~$30K value: Fleya shoes
  • custom socks
  • branded packaging)
  • business email addresses
  • 30 days post-sale email support
  • 3-year non-compete agreement
Acquisition details
Selling Reasoning
  • Starting a new venture
To free up capital for reinvestment into new ventures and explore opportunities in different business areas. The business is profitable with established systems and automation in place, making this an optimal time to monetize the asset.
Financing
  • Bootstrapped

Seller details

Startup details

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