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SaaS Startup Denmark
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Enterprise Employee Advocacy SaaS | $1.08M TTM Revenue | 98% Recurring | 100 Enterprise Customers

P&L Documents (1)Supporting files (1)
Asking Price
$2.6M
Multiples
43.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.4x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+10%
TTM Revenue
$1.1M
Profit
$61k
Last Month's Revenue
$90k
Profit
$14k

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Denmark

Enterprise Employee Advocacy SaaS | $1.08M TTM Revenue | 98% Recurring | 100 Enterprise Customers

An established enterprise SaaS platform that helps organizations amplify their brand through employee advocacy. The business generates highly predictable recurring revenue from blue-chip enterprise customers and is supported by a mature product, reseller partnerships, and six years of proprietary benchmark data. Key Highlights: ✅ $1.08M TTM revenue with 98% recurring revenue ✅ ~$1.05M ARR (~$90K MRR) ✅ 100+ enterprise customers and 100,000+ enrolled users ✅ Blue-chip European customer base with low customer concentration ✅ Established reseller partnerships, including Brandwatch ✅ EU-only data processing and enterprise-grade platform ✅ Clear upside through pricing optimization, channel expansion, and margin improvements
Asking Price
$2.6M
Multiples
43.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The valuation is supported by approximately $1.05M ARR, 98% recurring revenue, a diversified base of 100 enterprise customers, low customer concentration, established reseller partnerships, and a mature enterprise SaaS platform. The business also offers meaningful upside through pricing optimization, channel expansion, and continued margin improvement.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.1M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$61k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$90k last month gross revenue
Last Months Profit
Total net profit last month.
$14k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$1.1M ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+10% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% stable Churn Rate
Company overview
Date Founded
January 2019
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • SaaS
Tech Stack
  • Java
  • React
  • PostgreSQL
  • Docker
  • Spring Boot
  • AWS
  • Kubernetes
  • REST API
  • Azure AD / Microsoft Entra ID (SSO)
Growth Opportunities
  • Increase pricing
  • Expand to new markets
  • Increase digital marketing
  • Increase content marketing
  • Improve conversion rates
  • Focus on SEO
  • Hire a sales team
  • New product features
Competitors
  • EveryoneSocial
  • Haiilo
  • Smarp
Key Assets
  • Customers
  • Domain
  • Brand
  • Website
  • Codebase
  • Intellectual property
  • Social media accounts
  • Marketing materials
Acquisition details
Selling Reasoning
  • Retirement
Financing
  • Bootstrapped

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