SaaS startup
Denmark
Enterprise Employee Advocacy SaaS | $1.08M TTM Revenue | 98% Recurring | 100 Enterprise Customers
Asking Price
$2.6M
Multiples
43.4x profit
The asking price divided by TTM net profit.Learn more about multiples
2.4x revenue
The asking price divided by TTM gross revenue.Learn more about multiples
Asking Price Reasoning
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.1M
last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$61k
last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$90k
last month gross revenue
Last Months Profit
Total net profit last month.
$14k
last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250
Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$1.1M
ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+10%
Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% stable
Churn Rate
Company overview
Date Founded
January 2019
Team Size
Small (2-20)
Business Model
- Business-to-business (B2B)
- SaaS
Tech Stack
- Java
- React
- PostgreSQL
- Docker
- Spring Boot
- AWS
- Kubernetes
- REST API
- Azure AD / Microsoft Entra ID (SSO)
Growth Opportunities
- Increase pricing
- Expand to new markets
- Increase digital marketing
- Increase content marketing
- Improve conversion rates
- Focus on SEO
- Hire a sales team
- New product features
Competitors
- EveryoneSocial
- Haiilo
- Smarp
Key Assets
- Customers
- Domain
- Brand
- Website
- Codebase
- Intellectual property
- Social media accounts
- Marketing materials
Acquisition details
Selling Reasoning
- Retirement
Financing
- Bootstrapped