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Agency Startup United Kingdom
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Founder-independent B2B web studio with recurring clients and zero churn

P&L Documents (2)Supporting files (3)
Asking Price
$319.6k
Multiples
2.1x profit 1.0x revenue
Annual Growth Rate
+7%
TTM Revenue
$333k
Profit
$152k
Last Month's Revenue
$16.7k
Profit
$4k

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United Kingdom

Founder-independent B2B web studio with recurring clients and zero churn

Six-year premium web design and development studio for B2B tech companies (SaaS, fintech, healthtech). We build bespoke Webflow sites (£10k-£100k+) and, rarely for an agency, full web applications, the sharpest differentiator in the business. Over two years the founder deliberately rebuilt it to run without him: delivery is led by an experienced project manager on documented playbooks with a stable contractor team, and clients buy hours and submit tasks through a self-serve portal, so work ships without founder input. He's now under 10 hours a week, focused on a second venture, so almost no sales effort has gone in, yet revenue grew 7% last year and operating profit grew 10%. Growth is the untouched lever: plug in lead flow and inherit an under-utilised delivery machine. Anchor client on a newly signed 12-month contract, long-tenure clients on recurring hour blocks, and zero client churn in the trailing 12 months. Clean UK Ltd share sale, no debt, no employees. Key Highlights ✅ Six-year web design and development studio focused on B2B technology companies ✅ Delivers premium Webflow websites and full web applications ✅ Project values range from approximately £10,000 to more than £100,000 ✅ Founder works fewer than 10 hours per week following a two-year operational transition ✅ Revenue grew 7% and operating profit grew 10% last year despite limited sales activity ✅ Includes recurring client relationships, a new 12-month anchor contract, zero trailing 12-month client churn, and a debt-free UK Ltd structure
Asking Price
$319.6k
Multiples
2.1x profit 1.0x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
£250k (~$320k) is ~2.2x SDE (~£114k TTM), in the normal 2-3x agency range and justified near the top: operating profit grew 10% last year on near-zero sales effort, founder under 10 hrs/week, clients buy hours through a self-serve portal and the team delivers without him, a newly signed 12-month anchor contract with real switching costs, and clean bank-corroborated books. A working machine with an untouched growth lever.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$333k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$152k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$16.7k last month gross revenue
Last Months Profit
Total net profit last month.
$4k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
10-50 Active Clients
Avg Contract Value
The average revenue value of a client contract.
$15k Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
100% Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+7% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
United States, United Kingdom Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
46% Top Client Concentration
Web traffic by Google Analytics
Company overview
Date Founded
June 2020
Team Size
Small (2-20)
Business Model
  • Agency-based
  • Business-to-business (B2B)
  • Services
Tech Stack
  • Stripe
  • Webflow
  • Figma
  • Claude
Growth Opportunities
  • Increase digital marketing
  • Hire a sales team
  • Improve conversion rates
  • Social media marketing
  • Focus on SEO
  • Expand to new markets
  • Increase pricing
Competitors
  • FlowNinja
  • Finsweet
  • VezaDigital
  • Flowout
Key Assets
  • Domain
  • Website
  • Intellectual property
  • Codebase
  • Trade names
  • Social media accounts
  • Brand
  • Customers
  • Marketing materials
  • YouTube Channel
Acquisition details
Selling Reasoning
  • Lack of time
  • Lifestyle change
  • Starting a new venture
Financing
  • Bootstrapped

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