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Mobile Startup Germany
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Turnkey Freemium Natural Medicine App with Expert-Crafted Ayurveda & TCM Journeys

P&L Documents (1)Supporting files (1)
Asking Price
$25k
Multiples
9.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-41%
TTM Revenue
$2.8k
Profit
$-64k
Last Month's Revenue
$294
Profit
$-680

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Mobile startup Germany

Turnkey Freemium Natural Medicine App with Expert-Crafted Ayurveda & TCM Journeys

This mobile health and wellness app makes natural medicine easier to access through guided, expert-created programs. It brings together naturopathy, Ayurveda, and Traditional Chinese Medicine in simple, step-by-step Health Journeys that help users build better routines, explore remedies, and support everyday wellbeing in one place. The business offers a strong foundation for a buyer in wellness, digital health, or subscription content: a live product, a growing content library, and organic user traction already in place. It is especially compelling as an add-on for an existing audience, where stronger distribution and conversion improvements could unlock meaningful upside. ✅ Live freemium mobile app with subscription and in-app purchase revenue ✅ Unique positioning across 3 trusted natural health disciplines ✅ Existing library of guided wellness content and structured programs ✅ Clear growth opportunities through social media, paid acquisition, and conversion optimization ✅ Easy path to expansion with new Health Journeys and expert-led features ✅ Strong fit for a buyer with an existing wellness brand, audience, or app portfolio
Asking Price
$25k
Multiples
9.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects a fully built and validated iOS health app with 11,000+ iOS installs, strong monetization ($68 ARPPU), and ongoing organic revenue. The sale includes the iOS app, codebase, brand, website, social accounts, expert-developed health content, and a custom backend that enables non-technical teams to create, edit and publish Health Journeys independently - providing a buyer with an established product ready to scale.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $2.8k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $-64k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $294 last month gross revenue
Last Months Profit
Total net profit last month.
 $-680 last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
11.2k Total Downloads
Monthly Active Users
The number of unique users active over the last month.
100-250 MAU
App Store Rating
The current average app store rating (out of 5).
4.7 App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-41% Annual Growth Rate
User stickiness (DAU/MAU)
Daily active users as a percentage of monthly active users: (DAU ÷ MAU) × 100. E.g. 5,000 DAU ÷ 25,000 MAU = 20%.
4% User stickiness (DAU/MAU)
Paying Users
The number of users on a paid plan.
10-50 Paying Users
Company overview
Date Founded
January 2024
Team Size
Small (2-20)
Business Model
  • Subscription
  • Freemium
  • Business-to-consumer (B2C)
  • mobile app
  • in-App purchases
Freemium Mobile App Subscription
Tech Stack
  • Flutter
  • PostgreSQL
  • Google Cloud
  • Docker
  • .NET
  • REST API
  • Riverpod
  • Protocol Buffers
  • Entity Framework
  • pgvector
Growth Opportunities
  • Social media marketing
  • Improve conversion rates
  • New product features
Key opportunities include restarting and scaling digital customer acquisition, optimizing the existing freemium-to-paid conversion funnel, and expanding the product with additional Health Journeys and expert-led features. The existing technology platform and content library provide a foundation for a buyer with established distribution or complementary health and wellness offerings
Competitors
  • Open App
  • Gaia
  • Masterclass
  • Headspace
Key Assets
  • Social media accounts
  • Website
  • Brand
  • Domain
  • Intellectual property
  • Brand identity
  • Full source code (frontend & backend)
  • Backend infrastructure & admin panel
  • marketing assets
  • UI/UX design assets
  • Historical product analytics and performance data
  • Proprietary content library
  • mobile application (iOS App)
Acquisition details
Selling Reasoning
  • Partner or family needs
We decided not to continue investing in scaling the business internally and are looking for a buyer who can leverage the existing product, organic user acquisition and content assets within a larger platform or portfolio.
Financing
  • Venture capital

Seller details

Startup details

Data room

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