AI Calorie Tracker - $50k/mo, 50%+ net margins, Meta Ads playbook ready to 10x

A profitable AI calorie-tracking app. ~$50k run-rate, ~40% net margin, ready to scale from day one. WHAT IT IS An AI-powered calorie-tracking app. It sits in a niche that reliably prints money in mobile: a clear product, high retention, and a paying audience. We built it to be genuinely useful and more polished than the competition - users refer it to each other. TRACTION & GROWTH - Started: end of September 2025 (~10 months in) - Early months: influencer marketing on minimal budgets, $3–7k revenue, all reinvested back into the product - Spring: fast growth - ~$20k → $25k → $30k - June: ~$40k - July: ~$50k run-rate — the first month we deliberately slowed growth to focus on unit economics and profit UNIT ECONOMICS (JULY) - Revenue: ~$50k over the last 30 days - After Apple / Google fees: ~$40k - Operating costs: only ~$3–5k - Profit last month: ~$15k - Net margin: ~40% excluding renewals, and ~60% factoring in one-year LTV - MRR: ~$20k - Subscription mix: 75% yearly / 25% monthly - Renewals: 3-month median on monthly; on yearly we conservatively assume at least a 20% renewal rate ACQUISITION CHANNELS We moved from influencer marketing to Meta Ads - now the main, fully scalable channel. - ROAS ~1.5–1.6 on Meta within a 30-day window (excluding renewals - ~1.8+ with them) - The playbook is dialed in: we know exactly what works in Meta Ads and influencer marketing - Essentially plug-and-play - scaling is a question of budget, not of finding a winning setup GEOGRAPHY Focused on underserved European markets that most competitors overlook — big enough to grow several times over. We also perform well in the larger, more popular EU markets. Competitors in this niche easily do $0.5–1M+ per month across Europe. UPSIDE FOR THE BUYER - A knowledgeable operator could scale from $50k to $200–400k/mo within months — just replicate what already works at a bigger scale - Nothing is stopping more budget from going in: the setup is profitable and predictable WHY I'M SELLING Selling was the plan from the start: build a repeatable, profitable asset in a proven niche and exit. I want to fully focus on my next big project, which is already built and ready to launch, and put all my focus toward it. I'm not in a rush - the business is profitable and still growing - but if this is your space, I'm open to talking. Happy to answer any questions and walk through the numbers in more detail.