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SaaS Startup United Kingdom
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WordPress performance plugin for site owners that improves website speed and SEO

P&L Documents (1)
Asking Price
$40k
Multiples
3.7x profit
The asking price divided by TTM net profit.
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3.0x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+23%
TTM Revenue
$13.2k
Profit
$10.7k
Last Month's Revenue
$783
Profit
$297

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United Kingdom

WordPress performance plugin for site owners that improves website speed and SEO

This subscription WordPress performance plugin helps site owners speed up their websites, pass Core Web Vitals and improve SEO with very little setup. It’s built for non-technical users and works automatically across common WordPress setups, including WooCommerce. The business has grown organically with almost no marketing spend. It’s profitable, solo-run and has low churn, which gives a buyer with marketing resources a clear path to faster growth through content, social media and paid acquisition. ✅ $14K TTM revenue, $8.5K TTM profit (adjusted), $11K ARR ✅ 116 active subscriptions with 2% average monthly churn ✅ 1,500+ total customer accounts, including lifetime deal users who can be upsold to paid addons ✅ Free version listed in the official WordPress plugin directory, which brings in steady organic users ✅ Planned move to self-hosted optimization cuts server costs by around 70% ✅ Edge page delivery addon close to launch, aimed at the existing user base ✅ Founder open to staying on to deliver the roadmap, with part of the price tied to milestones
Asking Price
$40k
Multiples
3.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Asking price reflects $14K TTM revenue, $8.5K adjusted profit and 2% average monthly churn. A planned move to self-hosted optimization cuts server costs by around 70%, lifting profit to about $11K a year. An edge page delivery addon is close to launch, aimed at 1,500+ existing accounts. Part of the price can be tied to delivering both, so the buyer pays for results. The founder will stay on to execute the roadmap.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$13.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$10.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$783 last month gross revenue
Last Months Profit
Total net profit last month.
$297 last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
101-250 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$11k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+23% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% downwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
August 2023
Team Size
Just me (1)
Business Model
  • Subscription
  • Business-to-business (B2B)
Tech Stack
  • MySQL
  • PHP
  • JavaScript
  • Node.js
  • Stripe
  • Wordpress
  • CSS
  • HTML
Growth Opportunities
  • Increase digital marketing
  • Social media marketing
  • Increase content marketing
Competitors
  • WP Rocket
  • NitroPack
Key Assets
  • Codebase
  • Website
  • Domain
  • Brand
  • Customers
  • Social media accounts
  • Trademarks
Acquisition details
Selling Reasoning
  • Other
The product has grown organically with almost no marketing spend. I’m a developer and don’t have the budget for marketing and paid acquisition. A buyer with marketing resources can scale it much faster.
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.

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