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Ecommerce Startup United States
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Profitable Shopify E-commerce Brand with 10,000+ Orders and Strong Recent Growth

P&L Documents (1)Supporting files (1)
Asking Price
$149k
Multiples
3.0x profit 1.2x revenue
Annual Growth Rate
+11%
TTM Revenue
$128k
Profit
$50k
Last Month's Revenue
$9.4k
Profit
$3k

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United States

Profitable Shopify E-commerce Brand with 10,000+ Orders and Strong Recent Growth

Stay Free Shop is an established direct-to-consumer e-commerce brand selling Smart Filters™, a proprietary reusable cigarette-filter product designed to help smokers reduce their cigarette consumption and improve their smoking experience. The business has already generated significant real-world traction, with 10,000+ Shopify orders and a proven customer base. The store is fully operational and can be transferred to a new owner with the existing Shopify infrastructure, brand assets, supplier relationships, product listings, customer base, and marketing setup. Key Highlights - 10,000+ Shopify orders - Established DTC e-commerce brand - Proven product-market fit - Strong gross margins - Low product and fulfillment cost — approximately $8.50 per order including shipping - Shopify store and payment infrastructure already established - Existing customer database - Established Meta Ads acquisition channel - Significant recent improvement in daily profitability - Clear growth opportunities through paid advertising, email marketing, SEO, marketplaces and international expansion - Turnkey operation suitable for an owner-operator or an existing e-commerce portfolio Recent Performance The business has recently entered a significantly stronger performance period. Daily net profit has recently reached approximately $200–$350, with Meta advertising spend around $100/day. This recent improvement has occurred after the Meta advertising campaigns exited the learning phase, providing an encouraging indication of improved campaign stability and acquisition efficiency. The seller is deliberately pricing the business based primarily on its established historical financial performance rather than assigning full value to the recent acceleration. This gives the buyer an opportunity to acquire an already-proven business while benefiting from the current growth trajectory. Growth Opportunities The business has several straightforward avenues for expansion: - Scale Meta Ads while maintaining disciplined CAC targets - Expand Google Ads and other paid acquisition channels - Develop email/SMS retention and repeat-purchase campaigns - Expand marketplace distribution, including eBay - Increase average order value through bundles and upsells - Expand the product range - Improve SEO and organic acquisition - Expand into additional international markets Why Sell? The business is being offered for sale to allow the owner to pursue other projects and opportunities. The business is fully operational and does not require rebuilding or product development. A new owner can take over an established Shopify store, proven product, existing customer base, supplier relationships and marketing infrastructure from day one. The seller will provide a structured transition period to ensure a smooth handover of the store, suppliers, advertising accounts, processes and operational knowledge.
Asking Price
$149k
Multiples
3.0x profit 1.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects approximately 2.8x historical annualized net profit, based on the business's established profitability and proven sales history. Stay Free Shop has generated 10,000+ Shopify orders and has a proven product with strong margins and a low average product + shipping cost of approximately $8.50 per order. The business has recently shown significant improvement in performance, with net profits reaching approximately $200–$350/day during recent days while operating with approximately $100/day in Meta advertising spend. The asking price is based primarily on proven historical performance and does not fully capitalize the recent acceleration, giving the buyer meaningful upside from the current growth trajectory. The business is turnkey, with an established Shopify store, supplier relationships, customer base, marketing infrastructure and multiple opportunities for further growth.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$128k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$50k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$9.4k last month gross revenue
Last Months Profit
Total net profit last month.
$3k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+11% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
8 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
0 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
April 2024
Team Size
Just me (1)
Business Model
  • Dropshipping
  • Ecommerce
  • Direct-to-consumers (DTC)
Established Shopify e-commerce brand in the smoking harm-reduction niche, with 10,000+ Shopify orders and a proven product with strong margins. Smart Filters™ are difficult to source elsewhere, creating a differentiated product offering and strong repeat-purchase potential. The business operates through an established Shopify store with Klaviyo email marketing and Meta Ads as the main acquisition channel. Recent performance has improved significantly, with net profits reaching approximately $200–$350/day during recent days while operating with approximately $100/day in Meta Ads spend. The business is highly streamlined. BestFulfill handles fulfillment end-to-end, there are no employees, and the owner currently spends approximately 3–5 hours per week maintaining operations. The business offers several clear growth opportunities, including scaling paid acquisition, increasing repeat purchases through email/SMS, expanding the product range, improving SEO, and expanding into additional sales channels and international markets. This is a low-overhead, established e-commerce business with a proven operating model and significant recent momentum.
Tech Stack
  • Shopify
  • Klaviyo
  • Meta Ads
  • BestFulfill
A deliberately lean, proven infrastructure a new owner can operate from day one: Shopify (storefront) — Klaviyo (automated email flows driving 80% of revenue) — BestFulfill (100% automated fulfillment) — Wetracked.io + GA4 (performance tracking) No custom development. No technical complexity. No specialized skills required.
Growth Opportunities
  • Increase content marketing
  • Focus on SEO
  • Social media marketing
  • Expand to new markets
  • Increase digital marketing
  • New product features
1. Scale Meta Ads — proven growth opportunity Meta Ads is currently active and has recently shown strong improvement in performance, with net profits reaching approximately $200–$350/day at around $100/day in ad spend. The account already has established creatives, audience data, conversion history and infrastructure, giving a new owner a proven acquisition channel with significant room to scale. 2. Expand email marketing Klaviyo is already integrated with the store and automated flows generate recurring revenue. Adding regular broadcast campaigns, seasonal promotions and targeted customer reactivation campaigns could further increase repeat purchases and customer lifetime value with minimal operational effort. 3. Launch subscriptions Smart Filters™ are a repeat-purchase product, making subscriptions a natural opportunity to increase customer lifetime value and create more predictable recurring revenue. 4. Increase AOV Bundles, quantity discounts, upsells and complementary products could increase average order value without significantly increasing operational complexity. 5. Expand internationally The fulfillment infrastructure already supports international shipping to markets including Canada, the UK, Australia and much of Europe. International expansion represents a largely untapped growth opportunity. 6. Launch and scale eBay eBay represents an additional established marketplace opportunity for the product. The business has not yet fully developed this channel, giving a new owner the opportunity to add incremental revenue without changing the core Shopify operation. 7. Develop TikTok acquisition TikTok represents a potentially valuable additional acquisition channel for reaching new audiences through organic content, UGC and creator partnerships, subject to the platform's advertising and product policies. Developing a strong organic presence could provide an additional source of traffic and help diversify customer acquisition. 8. UGC and influencer marketing UGC, creators and influencer partnerships represent additional acquisition opportunities that have significant potential in this niche. Developing these channels could diversify traffic sources and reduce reliance on any single paid advertising platform.
Competitors
  • SmokeFree
  • Füm
Key Assets
  • Social media accounts
  • Marketing materials
  • Customer list 15k
  • Shopify store
  • Email & SMS flows
  • Supplier relationship
  • SOPs & training
  • GA4 settings
  • Domain & brand assets
Acquisition details
Selling Reasoning
  • Lifestyle change
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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