Passive Ecommerce Brand | 10% CVR | 0% Returns | Automated Email Revenue

Established Shopify business in the smoking harm-reduction niche, generating consistent recurring revenue from a loyal customer base — with no active advertising. Key metrics: $2,000+/month net profit (organic, no ad spend) 10% conversion rate 0% return rate 7,000+ customers 15,000+ email subscribers 40 orders/month driven entirely by automated Klaviyo flows 3–5 hours/week of owner involvement Why this business is unique: Smart Filters™ are difficult to source elsewhere on the market, creating a natural moat and strong repeat purchase behavior. 80% of monthly revenue is generated automatically through established email flows — no manual campaigns, no paid traffic required. Fulfillment is fully automated through BestFulfill. No employees, no returns, minimal overhead. Growth opportunities (untapped): Reactivate Meta Ads (previously proven ROAS of 2.6–3.7x) Add manual Klaviyo campaigns (1–2/month) Launch subscription model Bundles and upsells TikTok Ads, affiliates, SEO Ideal for an operator or acquisition entrepreneur looking for a truly passive, cash-flowing ecommerce business with a proven floor and clear upside.

Asking Price

$79k

Multiples

Asking Price Reasoning

Price reflects 3.3x annual net profit ($24k/year), fully organic. 80% of revenue automated via Klaviyo flows. Product is hard to source elsewhere — natural moat. Meta Ads (proven 2.6–3.7x ROAS) represent immediate untapped upside.

$128k last 12 months gross revenue

$50k last 12 months net profit

$9.4k last month gross revenue

$3k last month net profit

China

+11% Annual Growth Rate

5,000+ Customers

8 SKUs

0 Total Value of Inventory

Date Founded

April 2024

Team Size

Just me (1)

Business Model

Dropshipping
Ecommerce
Direct-to-consumers (DTC)

Passive Shopify brand in the smoking harm-reduction niche. Smart Filters™ are difficult to source elsewhere — creating a natural moat, strong retention, and consistent repeat purchases without any marketing effort. 80% of monthly revenue is generated automatically through established Klaviyo email flows. The remaining 20% comes from direct organic traffic. Zero paid ads. Zero employees. Zero returns. BestFulfill handles 100% of fulfillment end-to-end. The owner spends 3–5 hours per week maintaining operations. This is a true cash-flowing asset, not a job.

Tech Stack

Shopify
Klaviyo
Meta Ads
BestFulfill

A deliberately lean, proven infrastructure a new owner can operate from day one: Shopify (storefront) — Klaviyo (automated email flows driving 80% of revenue) — BestFulfill (100% automated fulfillment) — Wetracked.io + GA4 (performance tracking) No custom development. No technical complexity. No specialized skills required.

Growth Opportunities

Increase content marketing
Focus on SEO
Social media marketing
Expand to new markets
Increase digital marketing
New product features

1. Reactivate Meta Ads — immediate upside Previously proven at 2.6–3.7x ROAS. Infrastructure, creatives, and audience data already exist. This is the single highest-leverage action available to a new owner. 2. Add broadcast email campaigns Automated flows already generate 80% of revenue. Adding 1–2 manual campaigns per month is the lowest-effort, highest-ROI lever available — no new tools, no new skills. 3. Launch subscriptions A consumable product with a loyal base of 7,000+ customers is a natural fit. Subscriptions would compound LTV and revenue predictability month over month. 4. Increase AOV Bundles, quantity discounts, and complementary harm-reduction products — minimal operational complexity, meaningful revenue impact. 5. Expand internationally Fulfillment already supports Canada, UK, Australia, and most of Europe. The market outside the US is largely untapped. 6. UGC and influencer marketing An unactivated channel well-suited to this niche — cost-effective acquisition that would reduce dependence on any single traffic source.

Competitors

SmokeFree
Füm

Key Assets

Social media accounts
Marketing materials
Customer list 15k
Shopify store
Email & SMS flows
Supplier relationship
SOPs & training
GA4 settings
Domain & brand assets

Selling Reasoning

Lifestyle change

Financing

Bootstrapped

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Passive Ecommerce Brand | 10% CVR | 0% Returns | Automated Email Revenue

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