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Ecommerce Startup United States
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Brings clinical Korean skincare treatments into a convenient at-home routine

P&L Documents (1)
Asking Price
$1.4M
Multiples
1.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+1%
TTM Revenue
$3M
Profit
$1.1M
Last Month's Revenue
$116.4k
Profit
$51.2k

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United States

Brings clinical Korean skincare treatments into a convenient at-home routine

This lean DTC skincare brand brings clinical Korean skincare treatments into the home through a focused range of hydrogel masks and treatment products. Built around a pharmaceutical-grade active, the brand combines premium formulations, strong customer retention, and a capital-efficient operating model. Key Highlights ✅ $3.02M TTM net sales; $1.06M TTM EBITDA (~35% margin) ✅ ~78% product-level gross margin and 63% returning customer rate ✅ 33,560+ customers and 78K Klaviyo subscribers ✅ ~$65K subscription MRR with ~$200 LTV and ~$50 blended CAC ✅ Shopify DTC model powered by Meta, with Amazon, Google and SMS untapped ✅ Six-SKU portfolio with a proven hero product and successful recent launch ✅ Lean operations requiring ~10 owner hours per week ✅ Clear growth levers across channels, product expansion, AOV and fulfillment ✅ Founded in 2024 with established suppliers, 3PL and operating systems
Asking Price
$1.4M
Multiples
1.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
With TTM net sales of $3.02M and EBITDA of $1.06M (~35% margin), the $1.4M asking price represents ~1.32x EBITDA and ~0.46x revenue. The valuation reflects strong profitability, ~78% product-level gross margin, 63% returning customers and ~$65K subscription MRR. Untapped Amazon, Google, SMS and product expansion provide identifiable growth levers, while Meta concentration and recent ownership transition are reflected in the entry multiple.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$3M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$1.1M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$116.4k last month gross revenue
Last Months Profit
Total net profit last month.
$51.2k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
6 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
5000 Total Value of Inventory
Company overview
Date Founded
April 2024
Team Size
Small (2-20)
Business Model
  • Ecommerce
  • Direct-to-consumers (DTC)
Tech Stack
  • Shopify
Growth Opportunities
  • New product features
  • Increase digital marketing
  • Social media marketing
  • Expand to new markets
Competitors
  • N/A
Key Assets
  • Social media accounts
  • Brand name and applicable trademark filings
  • Domain and Shopify storefront
  • Six-SKU product portfolio and product files
  • Customer database
  • Klaviyo email list
  • Meta advertising account
  • Supplier relationship
  • SOPs
  • Three months of transition support
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Angel investment
Verified business
Business address and incorporation certificate verified (US entities only).

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