Free SaaS valuation
Marketplace Startup Estonia
Information is unavailable

Profitable 16-year digital marketplace — brand, SEO authority, and 100k+ customers, no cold start.

P&L Documents (1)
Asking Price
$190k
Multiples
5.6x profit 0.3x revenue
Annual Growth Rate
+10%
TTM Revenue
$670k
Profit
$34k
Last Month's Revenue
$50k
Profit
$4k

Sign up to request access to this startup

Chat with the founder and access exclusive data unavailable to the public.

Learn more and join →
Estonia

Profitable 16-year digital marketplace — brand, SEO authority, and 100k+ customers, no cold start.

Founded in 2009, this is a profitable, self-funded B2C digital marketplace for the instant delivery of game keys, software licences, and gift cards. Sixteen years of continuous operation have built a trusted brand, deep organic search authority, and a highly automated, low-overhead business. The marketplace serves customers across eight European markets through country-specific domains, all running on a single centralised technology and operations platform. This unified setup lets the whole business be maintained — and expanded into new markets — without duplicating teams or systems. Growth is overwhelmingly organic. With marketing spend under €2,500 a year and a customer acquisition cost of roughly €0.63, revenue is driven by sixteen years of accumulated SEO authority and repeat custom rather than paid acquisition. Fulfilment is fully automated and customer support is AI-assisted, which keeps operating costs low and margins predictable. Key Highlights: • Established company with a long, consistent operating and financial track record • 16 years of continuous operations (founded 2009) • Clean corporate structure • Profitable, cash-generative operations • 100,000+ accumulated customers • 10,000+ combined Trustpilot & Google reviews • Operations across multiple European markets in 8 languages • Fully digital, instant-delivery business model • Extremely low fraud ratio (~0.025%) • Customer Acquisition Cost (CAC): ~€0.63 • AI-driven customer support and operational automation Technology & Operations: The business runs on a proprietary, battle-tested digital commerce platform built for high-volume B2C transactions. It includes advanced fraud-prevention logic, scalable Cloudflare-backed cloud infrastructure, and a payment and supplier integration architecture — with proven connections to card acquirers, PayPal, and local payment methods — ready to reconnect to a buyer's own accounts. Because every market runs on one central platform, the entire operation is maintained as a single unified business. All markets operate as a single unified business, allowing efficient maintenance and optional expansion without duplicating teams or systems. Structure The primary offer is a clean asset purchase: 100% of the intellectual property and digital assets — trademark, full domain portfolio, technology platform, brand equity, and accumulated SEO and data assets — with no shares and no assumed liabilities. This suits buyers who want to run the brand and platform through their own corporate, banking, and supplier infrastructure. A full acquisition of the operating company can be discussed separately with a qualified buyer: a turnkey route that includes existing supplier and payment relationships, the customer base, and ongoing cashflow. Notes: Public traffic tools reflect individual domains only. The operating business spans multiple country-specific domains on a single central platform. Full consolidated analytics, financials, and structural details are available to qualified buyers under NDA.
Asking Price
$190k
Multiples
5.6x profit 0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects the acquisition of a fully operational, multi-country digital marketplace business with 16 years of operating history, established brand trust, and long-term SEO authority that cannot be replicated quickly. The business operates across multiple country-specific domains with centralized technology, payments, fraud prevention, and customer support. The platform has 100,000+ accumulated users, 10,000+ verified customer reviews, extremely low fraud ratio (~0.025%), and a proven ability to operate efficiently with a lean team. Customer acquisition cost is exceptionally low (€0.63), driven primarily by organic traffic built over many years. Beyond current earnings, the valuation incorporates significant replacement cost: rebuilding a comparable multi-market platform with payment integrations, fraud systems, SEO footprint, and automation would require multiple years and a mid-six-figure investment, with materially higher risk.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$670k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$34k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$50k last month gross revenue
Last Months Profit
Total net profit last month.
$4k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$700k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+10% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
November 2009
Team Size
Small (2-20)
Business Model
  • On-Demand
  • Ecommerce
  • Business-to-consumer (B2C)
  • B2C marketplace
Tech Stack
  • Digital Ocean
  • Vue.js
  • React
  • CSS
  • ElasticSearch
  • PostgreSQL
  • ASP.NET
  • Java
  • AngularJS
  • Node
  • MongoDB
  • PHP
  • Cloudflare
  • Linux
  • Docker
  • Drupal
Growth Opportunities
  • Expand to new markets
  • Social media marketing
  • Increase digital marketing
  • Improve conversion rates
  • Increase content marketing
  • Focus on SEO
Competitors
  • g2a.com
  • eneba.com
  • kinguin.net
  • cdkeys.com
  • instant-gaming.com
Key Assets
  • Domain
  • Brand
  • Codebase
  • Trademarks
  • Website
  • Customers
  • Social media accounts
  • Copyright
  • Intellectual property
  • Patents
  • Trade names
Acquisition details
Selling Reasoning
  • Lifestyle change
Financing
  • Angel investment
  • Bootstrapped
Public investors

Get more with Platinum

Unlock exclusive advantages for startup buyers.

Upgrade to Platinum   →
Unlock Private Data
Get access to private financials, pitch decks, data rooms, and more.

Direct Founder Access
Chat directly with the founder, ask questions, and negotiate terms.

Buyer Concierge
Join office hours to get personalized support during live sessions.
Learn more
Upgrade to Platinum to request access to this startupChat with the founder and access exclusive data unavailable to the public.
Upgrade to access