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SaaS Startup Canada
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Profitable Marketplace Software for Real Estate, Jobs & Auto — $28K Profit, $38K ARR

P&L Documents (1)Supporting files (3)
Asking Price
$143k
Multiples
5.0x profit 3.7x revenue
Annual Growth Rate
-18%
TTM Revenue
$38.3k
Profit
$28.6k
Last Month's Revenue
$2.6k
Profit
$1.8k

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Canada

Profitable Marketplace Software for Real Estate, Jobs & Auto — $28K Profit, $38K ARR

This business offers a ready-made online marketplace platform that helps entrepreneurs and companies launch listing websites quickly. Customers can create and manage marketplaces for real estate, cars, jobs, and general buying and selling, with built-in tools that make operations simpler and growth faster without heavy development work. Founded in 2011, the business has a long operating history, recurring subscription revenue, and strong margins. It generated $38.3K in trailing twelve month revenue and $28.6K in trailing twelve month profit, making it an attractive, established software asset for a buyer looking for dependable cash flow and clear upside. ✅ Serves 51–100 customers across multiple marketplace categories ✅ Subscription-based model with both B2B and B2C appeal ✅ Established product in a large, evergreen marketplace software niche ✅ Lean operation that can be run by a small team ✅ Clear growth opportunities through pricing, conversion improvements, digital marketing, new features, and expansion into new markets
Asking Price
$143k
Multiples
5.0x profit 3.7x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price ≈ TTM profit × 5.0x (or ARR × 3.7x), based on $28.6k profit from $38.3k ARR with ~75% net margins and recurring subscription cash flow. The multiple is tempered by -18% growth, balancing strong profitability against recent contraction. This places the valuation around the low/mid end of typical micro-SaaS ranges for a small, established, profitable asset.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$38.3k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$28.6k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$2.6k last month gross revenue
Last Months Profit
Total net profit last month.
$1.8k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
51-100 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$38.3k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-18% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Company overview
Date Founded
January 2011
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-business (B2B)
  • Business-to-consumer (B2C)
Tech Stack
  • Laravel
  • MySQL
  • RunCloud
Growth Opportunities
  • Increase pricing
  • Improve conversion rates
  • Increase digital marketing
  • Expand to new markets
  • New product features
Competitors
  • Online Classified and Marketplace Sites
Key Assets
  • Social media accounts
  • Website
  • Copyright
  • Codebase
  • Brand
  • Domain
  • Intellectual property
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Lack of time
Financing
  • Loans

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