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SaaS Startup United States
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Mortgage Lead Gen Platform — $384,000 ARR, 117+ Customers, Proven Ads in Clicks

Recast financialsP&L Documents (2)Supporting files (1)Guided by Acquire
Asking Price
$478.2k
Multiples
2.8x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
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0.5x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+2%
TTM Revenue
$934.2k
Profit
$171.7k
Last Month's Revenue
$40.6k
Profit
$26.1k

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United States

Mortgage Lead Gen Platform — $384,000 ARR, 117+ Customers, Proven Ads in Clicks

This business helps mortgage professionals launch proven lead-generation campaigns in just a few clicks, without paying expensive agencies. Customers get ready-to-run ads, landing pages, follow-up tools, and the systems needed to generate their own leads while keeping full control of ad spend and customer data. It runs on a subscription model in a large, repeat-demand market and generated nearly $1M in trailing 12-month revenue. With hundreds of customers and a simple, results-focused offer, the business gives a buyer a strong base to grow through pricing, sales, and expansion into new markets. ✅ Recurring subscription revenue with upsell potential ✅ Clear value: lower cost than agencies while customers keep every lead ✅ Hundreds of customers in a focused B2B niche ✅ Lean operation that does not require a large team ✅ Growth opportunities through price increases and a dedicated sales team ✅ Additional upside from expanding into adjacent markets
Asking Price
$478.2k
Multiples
2.8x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
0.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price is supported primarily by cash flow: $478k ≈ TTM profit of $78k × 6.1x, and also ≈ 0.5x TTM revenue of $934k. The multiple reflects modest 2% growth, a diversified base of customers, and lean, positive cash flow, while leaving upside if the recent ~$14k monthly profit run-rate proves sustainable. This screens within typical SMB lead-gen/software ranges for this scale.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$934.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$171.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$40.6k last month gross revenue
Last Months Profit
Total net profit last month.
$26.1k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$2.1M ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+2% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Company overview
Date Founded
August 2022
Team Size
Small (2-20)
Business Model
  • Services
  • Advertising
  • Subscription
  • Business-to-business (B2B)
We are a subscription based business that offers upsells.
Tech Stack
  • White label
  • Gohighlevel
  • Uphex
Growth Opportunities
  • Increase pricing
  • Hire a sales team
  • Expand to new markets
Competitors
  • Empower LO
  • Media Simplified
  • Bonzo
  • LONinja
  • Goat Genie
Key Assets
  • Trademarks
  • Brand
  • Intellectual property
  • Inventory
  • Customers
  • Marketing materials
  • Database
  • 50k Mortgage brokers
  • Ad Library (assets)
  • Customer Data
Acquisition details
Selling Reasoning
  • Financial gain
  • Lack of time
Financing
  • Bootstrapped
Guided by Acquire
Guided end-to-end by the Acquire.com M&A team.
Verified business
Business address and incorporation certificate verified (US entities only).
Recast financials
Financials recast for clarity and standardized for easy assessment.

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