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Ecommerce Startup United States
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Mess-Free Organic Castor Oil Wellness Solutions Designed for Daily Convenience

P&L Documents (1)
Asking Price
$750k
Multiples
1.2x profit 0.3x revenue
Annual Growth Rate
+1%
TTM Revenue
$2.5M
Profit
$607.5k
Last Month's Revenue
$159.3k
Profit
$54.4k

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United States

Mess-Free Organic Castor Oil Wellness Solutions Designed for Daily Convenience

This lean DTC wellness e-commerce brand operates in the rapidly growing organic castor oil category, offering USDA Certified Organic products in a proprietary mess-free roller applicator format designed for daily convenience and repeat use. With a subscription-led revenue model, lean contractor team, and established supplier relationships, the business runs efficiently across the U.S., U.K., Canada, Australia, and additional international markets. Driven by Meta-led customer acquisition and strong subscriber retention, the business has built a scalable recurring revenue base with significant expansion opportunities across Amazon, Google Ads, TikTok Shop, and complementary wellness SKUs. Key Highlights ✅ $2.53M TTM revenue; $607.4K TTM profit ✅ $115K MRR with 3.05x LTV/CAC ratio ✅ Lean operations with documented SOPs and transferable team ✅ Proven Meta acquisition engine with scalable UGC framework ✅ Strong growth opportunities across Amazon and new channels
Asking Price
$750k
Multiples
1.2x profit 0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
With TTM revenue of $2.53M and TTM net profit of $ 607.4K (24% net margin), the $750K asking price represents an attractive ~1.23x profit multiple, below many comparable DTC wellness transactions. The valuation reflects the strength of the recurring subscription base ($115K MRR), 3.05x LTV/CAC ratio, scalable Meta acquisition engine, and significant upside through Amazon, Google Ads, retention optimization, and international expansion.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$2.5M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$607.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$159.3k last month gross revenue
Last Months Profit
Total net profit last month.
$54.4k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
1 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
42000 Total Value of Inventory
Company overview
Date Founded
September 2023
Team Size
Small (2-20)
Business Model
  • Direct-to-consumers (DTC)
  • Ecommerce
Tech Stack
  • Shopify
Growth Opportunities
  • Social media marketing
  • Increase digital marketing
  • Expand to new markets
  • Increase content marketing
  • New product features
Competitors
  • N/A
Key Assets
  • Social media accounts
  • Shopify store and all associated domains
  • Full Meta Business Manager
  • Google Ads
  • Analytics and Search Console access
  • Klaviyo email and SMS database
  • Complete creative library including UGC video ads and raw creative assets
  • Zendesk customer support account
  • Supplier and 3PL relationships with transferable payment terms
  • SOPs
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Angel investment
Verified business
Business address and incorporation certificate verified (US entities only).

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