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Ecommerce Startup United States
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High-Margin DTC Luxury Blanket Brand on Shopify — $91K TTM Rev, $33K Profit

P&L Documents (1)
Asking Price
$70k
Multiples
2.1x profit
The asking price divided by TTM net profit.
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0.8x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
-9%
TTM Revenue
$91.2k
Profit
$33.4k
Last Month's Revenue
$9.1k
Profit
$3.7k

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United States

High-Margin DTC Luxury Blanket Brand on Shopify — $91K TTM Rev, $33K Profit

This profitable DTC brand brings luxury home comfort to customers with premium faux‑fur blankets. Built on Shopify with high gross margins and lean overhead, it delivers dependable cash flow and strong holiday surges without a complex tech stack. Bootstrapped and simple to operate, the business features 31 SKUs and an owned audience of 4,000+ email subscribers and 500–999 customers. It’s primed for scale through influencer partnerships, wholesale, and fulfillment optimization, plus SEO, content, and conversion improvements. Key Highlights ✅ TTM revenue $91,196; TTM profit $33,354; healthy margins ✅ Proven Q4 surges; repeatable seasonal demand ✅ 31 SKUs on Shopify; lean, solo-run operations ✅ 4,000+ email subscribers powering low-cost repeat sales ✅ Growth levers: influencers, affiliates, wholesale, SEO and content, conversion improvements, new products/markets ✅ Bootstrapped and profitable; seller moving on due to lifestyle/time
Asking Price
$70k
Multiples
2.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price grounded in profitability: TTM SDE ~$33.4k on $91.2k revenue (36% net margin). Price ≈ SDE × 3.7x (≈ Rev × 1.36x), within typical DTC ecom range for this scale; slight premium for high margins, lean ops, and proven Q4 scalability. YoY -9% growth moderates multiple. Recent month margin ~40% supports cash-flow quality.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$91.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$33.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$9.1k last month gross revenue
Last Months Profit
Total net profit last month.
$3.7k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-9% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
500-999 Customers
Number of SKUs
The number of product variations you sell.
31 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
15642 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
October 2023
Team Size
Just me (1)
Business Model
  • Ecommerce
Tech Stack
  • Shopify
Growth Opportunities
  • Increase digital marketing
  • Social media marketing
  • New product features
  • Increase content marketing
  • Focus on SEO
  • Improve conversion rates
  • Expand to new markets
Competitors
  • https://lolablankets.com/
  • https://www.softminkyblankets.com/
Key Assets
  • Marketing materials
  • Brand
  • Website
  • Inventory
  • Customers
  • Social media accounts
  • Domain
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Lack of time
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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