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SaaS Startup South Korea
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Automated VIN lookup platform with recall alerts, vehicle pricing data, and organic traffic

P&L Documents (1)Supporting files (3)
Asking Price
$26k
Multiples
4.9x profit
The asking price divided by TTM net profit.
Learn more about multiples
4.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+190%
TTM Revenue
$5.4k
Profit
$5.3k
Last Month's Revenue
$1.3k
Profit
$1.3k

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South Korea

Automated VIN lookup platform with recall alerts, vehicle pricing data, and organic traffic

An automotive research platform that helps consumers decode vehicle identification numbers, identify open recalls, access window sticker information, and understand current vehicle selling prices. The business operates with a highly automated content and data infrastructure, while existing search rankings and AI-driven referral traffic provide established organic distribution with additional opportunities to expand visibility across major search engines. Key Highlights ✅ VIN decoding with open recall identification and vehicle pricing information ✅ Top-5 Bing rankings for multiple commercial automotive search queries ✅ Existing referral traffic from ChatGPT and visibility across AI search and crawler ecosystems ✅ Automated content engine publishes approximately 150 articles and 120 videos monthly ✅ 25+ scheduled automation processes support ongoing platform and content operations ✅ Low-touch operating model with owner involvement primarily limited to dashboard monitoring
Asking Price
$26k
Multiples
4.9x profit
The asking price divided by TTM net profit.
Learn more about multiples
4.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
TTM includes months when this was a different site earning $17 and $22. Against the current run rate — August at $1,345/month, or $16,140 annualised — the asking price is 1.9x revenue, well below the 3-4x standard range for content assets. That discount is deliberate: the listing cap here does not reflect valuation, and serious offers are considered. Hold the current rate and TTM reaches the same figure within a year — a buyer today pays tomorrow's multiple on yesterday's price. Beyond the multiple sits the asset: 579,799 US vehicle listings, half a million records built in eleven weeks and growing 7,000–9,000 a day. The pipeline transfers with it and compounds daily. Beyond the multiple sits the asset: 490,913 US vehicle listings, half a million records built in two months and growing 13,000 a day. The pipeline transfers with it and compounds daily.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$5.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$5.3k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$1.3k last month gross revenue
Last Months Profit
Total net profit last month.
$1.3k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
< 10 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$1.6k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+190% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
August 2025
Team Size
Just me (1)
Business Model
  • Advertising
  • Freemium
  • Business-to-business (B2B)
  • Subscription
  • Business-to-consumer (B2C)
  • Affiliate
  • API
  • Data-as-a-Service
Tech Stack
  • PHP
  • MySQL
  • JavaScript
  • Linux
  • Cloudflare
  • Python
  • nginx
  • FFmpeg
  • REST API
  • Lemon Squeezy
  • Google Analytics
  • Google AdSense
Growth Opportunities
  • Focus on SEO
  • Improve conversion rates
  • Expand to new markets
  • Increase pricing
  • New product features
Competitors
  • Carfax
  • AutoCheck
  • Bumper.com
  • VinAudit
  • VehicleHistory.com
  • CarComplaints.com
  • Edmunds
  • Kelley Blue Book
Key Assets
  • Customers
  • Social media accounts
  • Brand
  • Domain
  • Copyright
  • Website
  • Marketing materials
  • Codebase
  • Proprietary vehicle database (484K listings)
  • Web crawler and data pipelines
  • Content library (283 articles)
  • Email list (4
  • 274 contacts)
  • Video library (167 videos)
  • REST API
  • Admin dashboard
  • Analytics accounts
  • Affiliate partnership
Acquisition details
Selling Reasoning
  • Starting a new venture
I have launched several other projects that now hold my attention and capital, and I would rather this asset go to an operator who can give it the focus it deserves. The business is not in decline and does not need rescuing — traffic, registrations and revenue have grown every month. The two things it needs most are exactly what I cannot give it right now: a push on the Google channel, and commercial focus on the dealer audience the tooling already serves.
Financing
  • Bootstrapped
Fully bootstrapped and solely owned. No investors, no loans, no revenue-share agreements, no co-founders or contractors with claims to the code or the data. The asset transfers clean, with no third-party approvals required.

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