Free SaaS valuation
Mobile Startup United States
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Helps people build daily habits and take back focus from their phone

P&L Documents (1)Supporting files (10)
Asking Price
$99.8k
Multiples
11.6x profit 4.0x revenue
Annual Growth Rate
+70%
TTM Revenue
$24.9k
Profit
$8.6k
Last Month's Revenue
$11k
Profit
$2.8k

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Mobile startup United States

Helps people build daily habits and take back focus from their phone

iOS habit and focus tracker. Users build daily habits, track streaks, run deep-work sessions and block distracting apps. Launched March 2026. 11,000+ installs, 773 paying subscribers, $36K ARR, 4.8 stars across 210 ratings. Revenue went from $707 in May to $10,724 in July. $24,946 total revenue since launch and $8,575 net income, every figure reconciled to App Store Connect. Acquisition is Meta ads only. UGC content, influencer marketing, Apple Search Ads, TikTok and Google ads are all untouched. Built on React Native and Expo, so Android is a release away, not a rebuild. It takes about 5 hours a week to run: 30 minutes a day on customer support, 1 to 2 hours a week on ads. No staff, no inventory, no other costs.
Asking Price
$99.8k
Multiples
11.6x profit 4.0x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The app is six months old, so the ask is priced on run-rate rather than history. ARR is $35,979 and July net income annualises to $33,801. At $100,000 that is roughly 2.8x ARR, or 3x annualised profit. 92.5% of subscribers are on annual plans bought since March, so the first renewal cycle falls due from March 2027.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $24.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $8.6k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $11k last month gross revenue
Last Months Profit
Total net profit last month.
 $2.8k last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
10.3k Total Downloads
Monthly Active Users
The number of unique users active over the last month.
1K-2.5K MAU
App Store Rating
The current average app store rating (out of 5).
4.8 App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+70% Annual Growth Rate
User stickiness (DAU/MAU)
Daily active users as a percentage of monthly active users: (DAU ÷ MAU) × 100. E.g. 5,000 DAU ÷ 25,000 MAU = 20%.
6% User stickiness (DAU/MAU)
Paying Users
The number of users on a paid plan.
500-999 Paying Users
Company overview
Date Founded
March 2026
Team Size
Small (2-20)
Business Model
  • Subscription
  • Freemium
Tech Stack
  • React Native
  • TypeScript
  • Expo Router
  • Sentry
  • Convex
Growth Opportunities
  • Social media marketing
  • Increase content marketing
  • New product features
  • Improve conversion rates
  • Expand to new markets
  • Increase digital marketing
Competitors
  • Opal
  • Jomo
  • one sec
Key Assets
  • Customers
  • Domain
  • Brand
  • Codebase
  • Marketing materials
  • Trademarks
  • Website
  • Mobile application
  • Intellectual property
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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