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SaaS Startup India
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WordPress themes and plugins business specialising in directory listing and WP job manager addons.

P&L Documents (1)Supporting files (1)
Asking Price
$35k
Multiples
2.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$17.8k
Profit
$14.8k
Last Month's Revenue
$1.4k
Profit
$1.1k

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SaaS startup India

WordPress themes and plugins business specialising in directory listing and WP job manager addons.

Business with around $18000,000 in TTM revenue. Selling themes via Envato and plugins on our own website via EDD. Mission is to make starting a successful business online accessible to everyone. We are building tools & products to help the customers go from an idea to revenue without ever having to write a line of code. The business was acquired on 2019.
Asking Price
$35k
Multiples
2.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Approximately 2x of TTM revenue which is very common in WordPress based business. We are open to all offers.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $17.8k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $14.8k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $1.4k last month gross revenue
Last Months Profit
Total net profit last month.
 $1.1k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$16k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ downwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2013
Team Size
Small (2-20)
Business Model
  • Subscription
  • Open-Source
  • WordPress
SaaS-based for WordPress plugins and one-time payments for WordPress themes
Tech Stack
  • PHP
  • Digital Ocean
  • Wordpress
  • HTML
  • CSS
  • Gitlab
  • Envato
Growth Opportunities
  • Increase content marketing
  • Add new product features
  • Focus on SEO
  • Increase digital marketing
  • Improve conversion rates
  • Social media marketing
  • New product features
We were not able to focus fully but there are a lot of opportunity using content marketing and focusing on converting high number of users.
Competitors
  • CridioStudio
  • StylemixThemes
Key Assets
  • Brand
  • Website
  • Customers
  • Domain
  • Social media accounts
  • Codebase and IP
Acquisition details
Selling Reasoning
  • Lack of time
  • Starting a new venture
Selling to fully focus on other businesses that I have
Financing
  • Loans
Acquired in end of 2019

Seller details

Startup details

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