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SaaS Startup Australia
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Collaborative website planning tool for teams and agencies to design sitemaps and user flows

P&L Documents (2)
Asking Price
$149.3k
Multiples
3.0x profit 2.6x revenue
Annual Growth Rate
-23.25485775611999%
TTM Revenue
$58k
Profit
$50k
Last Month's Revenue
$3.5k
Profit
$3.2k

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SaaS startup Australia

Collaborative website planning tool for teams and agencies to design sitemaps and user flows

A powerful platform designed to simplify website planning, enhance collaboration, and optimize workflows for professionals, teams, and agencies. ✅ Intuitive Tools – Easily create sitemaps and user flows ✅ Seamless Collaboration – Work in real time with stakeholders, large teams, or multiple clients ✅ Efficiency Boost – Optimize website planning and streamline workflows ✅ Global Reach – Designed to support teams worldwide Enhance teamwork and efficiency with an all-in-one solution for website structure and user experience planning.
Asking Price
$149.3k
Multiples
3.0x profit 2.6x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
At its peak, ARR was nearly 💰 $100K AUD, achieved with just a handful of keywords ranking on Google and only a few thousand dollars spent on paid advertising. 📉 In 2022, as inflation surged and interest rates rose, monthly growth plateaued. 🔍 In August 2023, rankings dropped from #2 to #6 for core keywords, and now sit at #10, leading to a 50% decline in MRR to around 💲$3.5K AUD due to reduced visibility and acquisition challenges.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $58k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $50k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $3.5k last month gross revenue
Last Months Profit
Total net profit last month.
 $3.2k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
10-50 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$50.9k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-23.25485775611999% Annual Growth Rate
Web traffic by Google Analytics
Company overview
Date Founded
October 2019
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
  • Subscription
  • Freemium
Tech Stack
  • JavaScript
  • React
  • Firebase
Growth Opportunities
  • Focus on SEO
  • Increase content marketing
  • Social media marketing
  • Improve conversion rates
  • New product features
  • Expand to new markets
  • Hire a sales team
Competitors
  • Octopus.do
  • Slickplan
  • Flowmapp
  • Canva
  • Miro
  • VisualSitemaps
  • Powermapper
Key Assets
  • All
Acquisition details
Selling Reasoning
  • Lack of time
  • Partner or family needs
  • Lifestyle change
Financing
  • Bootstrapped

Seller details

Startup details

Data room

Connected metrics
Web and customer metrics with real-time accuracy.

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