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Ecommerce Startup United Kingdom
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Philosophy-inspired physical products selling globally on multiple eCommerce platforms

P&L Documents (1)Supporting files (1)
Asking Price
$130k
Multiples
5.1x profit 0.4x revenue
Annual Growth Rate
+18%
TTM Revenue
$327.3k
Profit
$25.7k
Last Month's Revenue
$34.9k
Profit
$4.7k

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United Kingdom

Philosophy-inspired physical products selling globally on multiple eCommerce platforms

This business offers physical reminders inspired by the popular global philosophy of Stoicism, aiming to help individuals carry the wisdom of Stoic philosophy and philosophy in general through wearable items like medallions, pendants, and rings, each engraved with meaningful symbols and quotes to embody the teachings in everyday life. Reading great quotes, advice, and philosophical passages in the mornings and evenings is great, but when the trials and tribulations of everyday life hit, we often forget all of the good, practical wisdom and advice that we read. My company's small, carryable, and wearable physical products bridge that gap and bring practical philosophy to everyday life - helping the user feel more in control and at peace throughout daily living.
Asking Price
$130k
Multiples
5.1x profit 0.4x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Based on 3.5x Profit Multiplier, $40K inventory and the minimal time to maintain (1-2 hours per day as sole owner/employee)
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$327.3k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$25.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$34.9k last month gross revenue
Last Months Profit
Total net profit last month.
$4.7k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+18% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
10-50 Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
March 2020
Team Size
Just me (1)
Business Model
  • Business-to-consumer (B2C)
  • Ecommerce
  • On-Demand
Selling B2C on my website, Etsy, ebay and globally on Amazon FBA
Tech Stack
  • Wordpress
  • Etsy
  • Woocommerce
  • eBay
  • Amazon
Growth Opportunities
  • Expand to new markets
  • Improve conversion rates
  • Increase digital marketing
  • Social media marketing
  • Increase content marketing
Competitors
  • https://store.dailystoic.com
  • https://www.etsy.com/uk/shop/TheStoicStore
  • https://www.amazon.com/stores/IMASONER/page/55056CD7-F6D4-4798-B133-8DD1320043F8
  • https://thecommemorativecoincompany.com
Key Assets
  • Trademarks
  • Domain
  • Marketing materials
  • Website
  • Inventory
  • Customers
  • Brand
  • Trade names
  • Intellectual property
  • Social media accounts
  • All online marketplaces
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

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