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SaaS Startup United States
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Customer engagement platform for retail stores to boost loyalty and repeat sales

Asking Price
$1.3M
Multiples
6.2x profit 1.1x revenue
Annual Growth Rate
+67%
TTM Revenue
$1.2M
Profit
$211.1k
Last Month's Revenue
$143k
Profit
$27k

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SaaS startup United States

Customer engagement platform for retail stores to boost loyalty and repeat sales

All in one customer engagement platform for physical retail stores that helps teams grow repeat business through email and SMS marketing loyalty programs clienteling digital selling and social media scheduling It connects with POS and ecommerce systems so stores can automate outreach personalize offers and help staff sell more effectively in store and online
Asking Price
$1.3M
Multiples
6.2x profit 1.1x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Our asking price reflects $1.2M+ ARR that's nearly 100% recurring subscription revenue across 200-250 diversified retail accounts, no client concentration risk. The apparent revenue dip earlier this year was a billing-system miscategorization tied to one client's invoice migration, not churn, and we can document that. Profit grew from $60K to a projected $300K this year, a clear inflection, not a plateau. Beyond the financials, buyers are paying for 15+ live integrations with major POS and eCommerce platforms, plus a formal technology partnership in place since 2020, infrastructure that would cost more to rebuild than to acquire. Comparable strategic acquirers in this space have paid similar multiples for founder-led, unfunded businesses this size. The price reflects recurring revenue quality plus strategic integration value, not just trailing earnings.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $1.2M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $211.1k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $143k last month gross revenue
Last Months Profit
Total net profit last month.
 $27k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
51-100 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$1.2M ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+67% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% upwards Churn Rate
Company overview
Date Founded
January 2019
Team Size
Small (2-20)
Business Model
  • Subscription
  • SaaS
Growth Opportunities
  • Increase pricing
  • Focus on SEO
  • Expand to new markets
  • Hire a sales team
Competitors
  • Marsello
  • Endear
Key Assets
  • POS Integration Library
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Lifestyle change
  • Financial gain
Financing
  • Bootstrapped
  • Venture capital
  • Angel investment

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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