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Agency Startup Canada
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Appointment setting agency for realtors, doing 540k USD/ YR at 55% margins with team in place.

Asking Price
$920k
Multiples
3.1x profit 1.7x revenue
Annual Growth Rate
+50%
TTM Revenue
$540k
Profit
$300k
Last Month's Revenue
$46k
Profit
$26k

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Canada

Appointment setting agency for realtors, doing 540k USD/ YR at 55% margins with team in place.

Profitable Agency with $540,000 in TTM revenue and $300,000 in TTM profit, that specializes in taking the leads realtors generate through Google PPC, Facebook, Zillow etc, and call to qualify them into appointments so they don't have to make the calls themselves. We have an in house calling team that does this. In house callers are to expensive for realtors, and they're timely/risky to ramp up, so they hire us to take that piece off their plate. ✅ $540,000 in TTM revenue ✅ $300,000 in TTM profit ✅ $46,000 in revenue last month ✅ $26,000 in profit last month ✅ Competitors: Conversion Monster, Rokrbox 5 appointment setters, 1 sales manager, 1 customer success manager, 1 virtual assistant (Handles appointment send offs, general admin tasks and integrations) 50-60% margins. Happy to answer further questions.
Asking Price
$920k
Multiples
3.1x profit 1.7x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Due to the growth plan, and recurring customer revenue, were asking for a 1.7x multiple.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$540k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$300k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$46k last month gross revenue
Last Months Profit
Total net profit last month.
$26k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
10-50 Active Clients
Avg Contract Value
The average revenue value of a client contract.
- Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
- Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+50% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
- Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
- Top Client Concentration
Company overview
Date Founded
January 2022
Team Size
Small (2-20)
Business Model
B2B Services (Realtors) on a per lead managed basis. We charge them for how many leads we call in a given month, with a lead minimum which in turn gives us recurring/ subscription revenue. Can prove financials dating back to inception (Jan 2022) - Doesn't allow me to connect with the payment processor I use.
Tech Stack
Software used: Slack Airtable FollowupBoss Close CRM Instantly.ai RingCentral G Suite Recruiting Platforms
Growth Opportunities
  • Increase pricing
  • Focus on SEO
  • Hire a B2B sales team
  • Increase digital marketing
1. Paid ads. Can't stress this enough. All the growth has only come from cold email and referrals so far. I worked for a competitor doing the same thing for 3 years, he scaled to 250k/mo with paid ads alone. Lots more $$$ to be made, but would just have to dial in the CAC and LTV nicely. 2. Outbound B2B dialers. I was personally doing this along with our CSM, So a great conversion rate, only con is the time invested. If you could confidently outsource this, I can almost guarantee an extra 1-3 demos being set per day as we were doing the same. Lists and numbers already ported into CRM. 3. We have customers requesting 2 additional separate services that could be very lucrative, but Im going to gatekeep from the listing for disclosure reasons. Will share upon request. About a quarter of our current customers list are asking us to provide the service, I just haven't given enough time to figure out logistics. 4. Automations within Airtable. Right now, we have an entire operating system but I have an automations contact that could build more flows for efficiencies and reporting.
Competitors
  • Conversion Monster
  • Rokrbox
Key Assets
  • Domain
  • Customers
  • Brand
Acquisition details
Selling Reasoning
Currently working on 2 other agency projects that I want to put full focus and have been in this industry for 6 years. Willing to stay on as a growth consultant and ensure things are not just running smoothly, but have a clear 3-5x scaling plan in place.
Financing
Bootstrapped. Open to it on the right terms.

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