Free SaaS valuation
Agency Startup United Kingdom
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AI-powered, done-for-you Upwork bidding that wins freelancers and agencies more clients

P&L Documents (1)Supporting files (3)
Asking Price
$449.9k
Multiples
7.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+40%
TTM Revenue
$420.7k
Profit
$60.4k
Last Month's Revenue
$66.9k
Profit
$35.3k

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United Kingdom

AI-powered, done-for-you Upwork bidding that wins freelancers and agencies more clients

This business helps freelancers and agencies win more clients on a major freelance marketplace through an AI-powered, done-for-you service. The platform finds and scores the best-fit jobs, writes tailored proposals, improves client profiles, and provides live performance updates, making lead generation easier and more consistent. It has a proven sales engine with paid social, webinars, and booked calls, plus a closer converting about 35% of calls. With solid revenue, 40% growth, strong margins, and a self-serve SaaS version ready to launch, a buyer gets both a cash-flowing service business and clear software upside. Key Highlights ✅ $420.7K TTM revenue with 40% growth ✅ 80% gross margin with AI-led delivery and light team oversight ✅ Proven funnel across paid ads, webinars, and sales calls ✅ 51–100 customers across the US, UK, and Canada ✅ Self-serve SaaS product is fully built and ready to launch ✅ Clear upside through SEO, content, social, new features, and sales hiring
Asking Price
$449.9k
Multiples
7.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Based on adjusted profit (SDE) of ~$136K: $60K reported operating profit plus founder add-backs (founder salary, personal travel and one-off equipment; full schedule in the P&L). That’s ~3.3x SDE and ~1x TTM revenue. The premium over a typical agency reflects an 80% gross margin from AI-led delivery, proprietary software, a self-serve SaaS ready to launch, and strong momentum (Sep 2026: $66.9K revenue, our best month).
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$420.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$60.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$66.9k last month gross revenue
Last Months Profit
Total net profit last month.
$35.3k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
51-100 Active Clients
Avg Contract Value
The average revenue value of a client contract.
$2.6k Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
36% Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+40% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
United States, United Kingdom Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
3% Top Client Concentration
Company overview
Date Founded
August 2024
Team Size
Small (2-20)
Business Model
  • Busines
Operates a B2B subscription and managed-services model, providing AI-powered Upwork client acquisition for freelancers and agencies. Customers pay recurring fees for done-for-you services and access to our proprietary software platform. The acquisition also includes our completed self-service SaaS product, designed to generate standalone software subscription revenue following launch.
Tech Stack
  • OpenAI
  • Amazon Web Services
Growth Opportunities
  • New product features
  • Increase content marketing
  • Social media marketing
  • Focus on SEO
  • Hire a sales team
This business has several significant growth opportunities, most notably the commercial launch of its fully developed self-service SaaS platform, introducing a scalable software subscription revenue stream alongside its established Done-For-You service. The business already benefits from established marketing channels, including YouTube, Instagram and paid advertising. A buyer could further scale these existing channels through consistent content production, dedicated marketing resources and improved lead conversion. Additional opportunities include SEO expansion, sales team growth, further software development and optimising customer acquisition costs. With established revenue, an existing customer base, proprietary technology and proven acquisition channels, the business provides a strong foundation for a buyer to accelerate growth.
Competitors
  • Gigradar
  • Vollna
Key Assets
  • Intellectual property
  • Copyright
  • Trademarks
  • Marketing materials
  • Website
  • Domain
  • Codebase
  • Customers
  • Brand
Acquisition details
Selling Reasoning
  • Starting a new venture
After successfully building and scaling this business, I'm looking to focus my time and resources on a new venture. The business has established revenue, an experienced fulfilment team, proven customer acquisition channels and a fully developed self-service SaaS platform ready for commercial launch. I believe the business is well-positioned for its next stage of growth under a new owner who can dedicate their resources to scaling both the existing services and the software platform.
Financing
  • Bootstrapped
This is a fully bootstrapped business, built without external investment. The business became self-funding early on, with subsequent growth, team expansion and software development financed through operating revenue.

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