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SaaS Startup United States
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An SSL certificate monitoring service that helps businesses and agencies avoid downtime.

P&L Documents (2)
Asking Price
$129k
Multiples
2.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+9%
TTM Revenue
$60.7k
Profit
$54k
Last Month's Revenue
$4.7k
Profit
$4.2k

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SaaS startup United States

An SSL certificate monitoring service that helps businesses and agencies avoid downtime.

This SSL certificate monitoring service helps businesses and agencies protect website security, avoid preventable downtime, and reduce the risk of revenue loss by sending timely alerts about certificate expirations, changes, and potential issues before they impact customers. Key Highlights ✅ Monitors SSL certificates to help businesses stay ahead of expirations and security issues ✅ Sends timely alerts when certificates are close to expiring or when changes are detected ✅ Helps reduce the risk of website downtime, customer disruption, and revenue loss ✅ Provides transparency around SSL certificate status for businesses and agencies ✅ Trusted by companies of different sizes that need focused and reliable SSL monitoring
Asking Price
$129k
Multiples
2.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
This tool grows on its own and requires virtually no work to keep running. It has huge upside potential in the larger enterprise space. With a little bit of marketing expertise, you can increase the ARPU substantially.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $60.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $54k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $4.7k last month gross revenue
Last Months Profit
Total net profit last month.
 $4.2k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
251-500 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$70.1k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+9% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% upwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
April 2022
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
Tech Stack
  • Ruby
  • PostgreSQL
  • Heroku
  • Ruby on Rails
Growth Opportunities
  • Increase content marketing
  • Focus on SEO
  • New product features
  • Improve conversion rates
  • Increase digital marketing
Competitors
  • DigiCert
Key Assets
  • Codebase
  • Copyright
  • Intellectual property
  • Brand
  • Website
  • Customers
  • Domain
  • Marketing materials
  • Social media accounts
  • Trade names
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped
We acquired this business from Acquire.com in April 2022 using funds from our other products.

Seller details

Startup details

Data room

Connected metrics
Web and customer metrics with real-time accuracy.
Verified business
Business address and incorporation certificate verified (US entities only).

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