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SaaS Startup Bulgaria
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Automation-First Commerce OS for Enterprise Retailers — $381k ARR, 0% Churn

P&L Documents (2)Supporting files (3)
Asking Price
$1.1M
Multiples
16.3x profit
The asking price divided by TTM net profit.
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2.9x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+12%
TTM Revenue
$381.1k
Profit
$67.7k
Last Month's Revenue
$31.8k
Profit
$5.6k

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Bulgaria

Automation-First Commerce OS for Enterprise Retailers — $381k ARR, 0% Churn

An enterprise Commerce OS with the market’s fastest listing engine and a built‑in B2B/wholesale portal. Connects to major marketplaces, manages 500–50k SKUs, and automates inventory, orders, and pricing to boost speed and profit. Backed by $2.18M+ R&D, it uses automation to remove manual work. With 0% churn, 100% recurring revenue, and 53% margins, it’s a plug‑and‑play asset ready for a sales‑led scale‑up. Key Highlights ✅ ARR $381k; TTM profit $67.7k; 12% growth ✅ 0% churn across sticky enterprise clients; ARPA ~$2.6k/mo; last month $31.8k rev / $5.6k profit ✅ Fastest listing engine + internal B2B portals alongside Amazon/Kaufland ✅ Scales from 500–50k SKUs with automation; low headcount; bootstrapped, clean cap table ✅ Clear upside: hire sales, enter new markets (US), monetize agents, drive SEO, optimize pricing
Asking Price
$1.1M
Multiples
16.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.9x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price anchored to ARR given scale. TTM ARR $381k; TTM profit $67.7k (~18% net). 100% recurring revenue, ~12% YoY growth, ARPA $2.6k, and 0% reported churn across 10–50 enterprise clients. Price ≈ ARR × 2.9x, within typical small B2B SaaS range (2–4x) for this growth/retention. Profit multiple (~16x net) is less indicative at this reinvestment stage.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$381.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$67.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$31.8k last month gross revenue
Last Months Profit
Total net profit last month.
$5.6k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$381.1k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+12% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Company overview
Date Founded
December 2021
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-business (B2B)
  • B2B SaaS (Software as a Service)
  • Recurring Subscription
  • B2B Wholesale
  • Marketplace Listing Management
  • Logistics Management
  • Order Management
  • Marketplace Management
  • Warehouse
  • Warehouse Management
  • Amazon Management \
  • eBay Management
  • Shopify Management
  • Product Management
  • Lots Tracking
Tech Stack
  • Python
  • Node.js
  • React
  • AWS
  • Real-time Synchronization Engine
  • API-First Integrations
  • Policy-driven AI Agents
Growth Opportunities
  • Hire a sales team
  • Social media marketing
  • Increase content marketing
  • Expand to new markets
  • Increase pricing
  • New product features
  • Focus on SEO
1. Hire a Sales Team (Primary Opportunity) Current State: Growth to date has been 100% organic and founder-led. Opportunity: Implementing a professional outbound sales engine is the most immediate lever to move the company out of its current revenue plateau. ROI: A dedicated team can target the underserved "Mid-Market" sector, potentially increasing the client base by 10x without significant infrastructure changes. 2. Expand to New Markets Current State: The system is already built with "Assortment Scale DNA" to handle 50,000+ SKUs. Opportunity: While currently proven with major European channels like Kaufland and Amazon, the core engine is ready to be plugged into any global marketplace API. ROI: Leveraging the existing high-speed listing technology in the US or other high-volume regions offers massive scalability. 3. New Product Features (Monetize "Agents") Current State: The transition to an Agent Management System (AMS) is underway. Opportunity: Finalize and launch tiered pricing for specific autonomous agents such as the "Profitability Watchdog," "PO Planner," or "Inventory Guard". ROI: This allows for upselling existing enterprise clients, increasing the Net Revenue Retention (NRR) and the Average Revenue Per Account (ARPA) beyond the current $2,631/mo. 4. Focus on SEO & Digital Marketing Current State: The business has grown with almost zero marketing spend Opportunity: Create authority-building content around "Automation-first Commerce" and "AMS" to define and own this new category. ROI: Low-cost lead generation through SEO can significantly lower the Customer Acquisition Cost (CAC) compared to purely paid channels. 5. Increase Pricing (Value-Based) Current State: Current enterprise tiers reach $5,450+/mo. Opportunity: Introduce a "Usage-Based" or "Volume-Based" pricing model that scales as the customer's SKU count or order volume grows. ROI: Since the software is "mission-critical" and has a 0% churn rate, there is significant room to capture more value from high-volume retailers.
Competitors
  • https://www.linnworks.net/
  • https://base.com/en-US/home/
Key Assets
  • Domain
  • Trademarks
  • Customers
  • Brand
  • Social media accounts
  • Website
  • Intellectual property
  • Codebase
  • Trade names
  • Marketing materials
  • Copyright
  • Intellectual Property (The Core Asset)
  • Internal Tools
  • Warehouse Hardware Integration Protocols
  • Infrastructure
  • Internal SOPs
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Other
After successfully completing a rigorous 4-year R&D cycle and investing over $2.18M (€2M) to build a mature, enterprise-grade 'Commerce OS', the founders have achieved their technical vision. The product has reached a stable technological peak with an elite client base and 0% churn. We believe the next stage of Noverstock’s journey is global sales expansion and aggressive marketing and requires a different set of expertise. We are choosing to exit to focus on a new venture while seeking a partner who can provide the sales firepower this high-performance engine deserve
Financing
  • Bootstrapped
Noverstock is a 100% bootstrapped venture. The platform’s development has been funded entirely through founder capital and the strategic reinvestment of operational cash flow. Over $2.18M (€2M) has been poured into R&D to create an enterprise-grade engine without taking on any dilutive external equity (VC/Angel) or debt. This allows for a clean cap table and a seamless acquisition process for the buyer.

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