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Ecommerce Startup Hong Kong
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High-Growth Baby Care Ecommerce Brand with $2.46M Revenue, 50% YoY Growth, and 32% Profit Margin

P&L Documents (1)Supporting files (1)
Asking Price
$800k
Multiples
1.0x profit 0.3x revenue
Annual Growth Rate
+50%
TTM Revenue
$2.5M
Profit
$762.8k
Last Month's Revenue
$439.3k
Profit
$124.1k

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Hong Kong

High-Growth Baby Care Ecommerce Brand with $2.46M Revenue, 50% YoY Growth, and 32% Profit Margin

This is a fast-scaling ecommerce brand offering ergonomically designed baby care products with a focus on comfort, safety, and functionality. With products like the DreamNest™ baby bed and SnuggleStrap™ 4-in-1 carrier, the brand serves modern parents seeking practical, high-quality solutions. Built on strong fundamentals and organic traction, Babybliss is an ideal acquisition for operators seeking a turnkey DTC brand in a growing niche. Brand Highlights ✅ $2M TTM revenue and $645K profit — high-margin performance ✅ 5,000+ customers and growing fast with 50% annual growth ✅ Popular flagship products with ergonomic, multifunctional design ✅ Strong positioning in the baby care market with versatile offerings ✅ Brand trust driven by product innovation, safety, and ease of use Platform & Operations ✅ Shopify-powered storefront with smooth UX and scalable backend ✅ Dropshipping model with minimal overhead ✅ Easy to run with a lean team (2–20 people) ✅ Focused on high-demand SKUs with proven appeal and conversion Growth Opportunities ✅ Launch paid digital ads across Meta, Google, TikTok to boost scale ✅ Expand product line with new SKUs targeting adjacent parenting needs ✅ Deepen content marketing with blogs, video, and influencer partnerships ✅ Optimize social channels for conversion and brand storytelling ✅ Test international expansion to broaden market reach Included in the Sale ✅ Brand, domain, website, and full Shopify infrastructure ✅ All inventory, marketing materials, and supplier relationships ✅ Social media accounts with content and audience ✅ Proven creative and campaign assets ready to scale ✅ Seller support for smooth post-acquisition transition Babybliss is a ready-to-scale brand positioned in a recession-resilient vertical with loyal customers, attractive margins, and clear product-market fit. A perfect opportunity for buyers looking to take a high-performing DTC business to the next level.
Asking Price
$800k
Multiples
1.0x profit 0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Based on industry standards and current valuation multiples, we set our asking price below buyer expectations as the seller is willing to sell the business quickly and will collaborate during a transition process. The reason for a quick sale is based on another business the seller owns and needs to dedicate more time to it as its taking off.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$2.5M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$762.8k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$439.3k last month gross revenue
Last Months Profit
Total net profit last month.
$124.1k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+50% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Company overview
Date Founded
May 2024
Team Size
Small (2-20)
Business Model
  • Dropshipping
  • Direct-to-consumers (DTC)
Tech Stack
  • Shopify
Growth Opportunities
  • Increase digital marketing
  • Social media marketing
  • Increase content marketing
Competitors
  • Any other brands that sell products for babies
Key Assets
  • Inventory
  • Brand
  • Domain
  • Website
  • Marketing materials
  • Social media accounts
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Lack of time
  • Other
Financing
  • Bootstrapped

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