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SaaS Startup United States
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Proprietary API-driven platform with digital gift card distribution, rewards and customer engagement

P&L Documents (4)Supporting files (2)
Asking Price
$3.9M
Multiples
15.7x profit
The asking price divided by TTM net profit.
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0.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$21.9M
Profit
$249k
Last Month's Revenue
$1.6M
Profit
$6.8k

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United States

Proprietary API-driven platform with digital gift card distribution, rewards and customer engagement

A proprietary enterprise platform for digital gift card distribution, loyalty programs, rewards, and customer engagement. The API-driven technology enables businesses to distribute, manage, process, and monetize digital gift cards through scalable cloud infrastructure. Built entirely in-house, the platform generates recurring enterprise licensing revenue and processes approximately $20 million in annual gift card transaction volume, with growth opportunities across payments, employee rewards, loyalty, and digital commerce. Key Highlights ✅ Processes approximately $20 million in annual digital gift card transaction volume ✅ Generates recurring licensing revenue from enterprise clients ✅ Includes proprietary APIs, processing, reporting, partner management, and administrative tools ✅ Built entirely in-house on scalable cloud-based infrastructure ✅ Established industry relationships support expansion through licensing and strategic partnerships ✅ Three semi-retired founders collectively work fewer than 20 hours per week
Asking Price
$3.9M
Multiples
15.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Proven technology, existing customer base, no debt, cost to build platform with comparable value. Immediate time to market. Highly scalable with existing infrastructure. Proprietary API allows B2B enterprise customers to seamlessly integrate our platform functionality into their own app or websites. A completely turnkey white label solution. With 5 total team members, we have built a SaaS business generating $20M in annual gift card transactions and $350K+ in annual licensing fees. All transactions are app or web based. The infrastructure is in place with vast runway in the current architecture. We host on AWS with load balanced instances that can be instantly scaled without any additional development or staffing. It is lack of effort by founders that has kept growth in check. Owners currently taking $60k each in salary yielding additional EBITDA to the purchaser.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$21.9M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$249k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$1.6M last month gross revenue
Last Months Profit
Total net profit last month.
$6.8k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$300k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Company overview
Date Founded
May 2010
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Business-to-business-consumer
Tech Stack
  • Amazon Web Services
  • jQuery
  • SQL
  • Microsoft Windows
  • Stripe
  • ASP.NET
  • MySQL
Growth Opportunities
  • Hire a sales team
  • Expand to new markets
Competitors
  • Raise Pay
  • ibotta
Key Assets
  • Domain
  • Inventory
  • Brand
  • Social media accounts
  • Customers
  • Marketing materials
  • Mobile application
  • Intellectual property
  • Trademarks
  • Codebase
Acquisition details
Selling Reasoning
  • Retirement
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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