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Shopify App Startup United States
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Shopify apps for merchants to boost trust conversions and optimize store performance

P&L Documents (1)
Asking Price
$48.9k
Multiples
2.5x profit
The asking price divided by TTM net profit.
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2.0x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+0%
TTM Revenue
$25.1k
Profit
$19.8k
Last Month's Revenue
$1.9k
Profit
$1.5k

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United States

Shopify apps for merchants to boost trust conversions and optimize store performance

A portfolio of 4 established Shopify apps that help merchants boost conversions, build trust, and run promotions with less effort. Live since 2015, the apps cover bulk discounts with countdown timers, cart terms checkboxes, auto-updated new arrival collections, and a seasonal deals calendar. This is a profitable, low-maintenance business with steady organic demand from Shopify merchants. It generated $25K TTM revenue and $19.8K TTM profit at 79% margins, with 209 paying customers and no ad spend. A buyer gets stable cash flow today plus clear upside through pricing updates, better App Store listings, SEO, and new features. ✅ 4 proven apps solving everyday merchant needs ✅ $22.5K ARR with strong 79% profit margins ✅ 100% organic installs and no paid acquisition dependency ✅ Monthly churn improved from ~4% to ~2.5% over two years ✅ Revenue decline is from slower new installs, not weak retention ✅ Many users are on legacy pricing, creating an easy monetization opportunity
Asking Price
$48.9k
Multiples
2.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
$49K is 2.5x TTM net profit ($19.8K) and 2.2x ARR ($22.5K), already priced for the 21% decline. Monthly churn fell from ~4% to ~2.5% over 2 years (209 paying stores) 79% margin, no ad spend, 100% organic installs 10+ years on the Shopify App Store Most main-app customers pay legacy $7.99–$9.99 vs. current $14.95+ plans Listings and onboarding untouched for years Clean handover on dedicated hosting Payback in ~2.5 years at current profit.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$25.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$19.8k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$1.9k last month gross revenue
Last Months Profit
Total net profit last month.
$1.5k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$22.5k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% downwards Churn Rate
Company overview
Date Founded
February 2015
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
  • Freemium
  • Subscription
Tech Stack
  • Ruby
Growth Opportunities
  • New product features
  • Focus on SEO
  • Increase digital marketing
  • Increase pricing
  • Improve conversion rates
Competitors
  • Other apps in the Shopify App Store.
Key Assets
  • Codebase
  • Website
  • Domain
  • Customers
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped

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