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Content Startup Sweden
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Swedish Loan & Credit Comparison Platform (Affiliate website) — 300% Growth, $36k TTM Profit

P&L Documents (2)Supporting files (1)
Asking Price
$100k
Multiples
2.8x profit 1.3x revenue
Annual Growth Rate
+300%
TTM Revenue
$77k
Profit
$36k
Last Month's Revenue
$6.9k
Profit
$3.9k

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Sweden

Swedish Loan & Credit Comparison Platform (Affiliate website) — 300% Growth, $36k TTM Profit

This profitable, fast-growing financial comparison website helps Swedish consumers make smarter borrowing decisions. Easy tools and plain-language guides compare private, car and quick loans, credit cards, business loans, and mortgages. Bootstrapped and simple to run on WordPress, it delivers strong, intent-driven traffic. TTM revenue $76,959 with a high profit margin (90%) if we don't include link investment of $3600 per month. Investing in links is an option. Key Highlights ✅ Profitable: TTM $76,959 revenue / $36,000 profit; last month $6,905 / $3,905 (Cost is link investments, link building, so not costs to run the business) ✅ Lean: solo-operated, low overhead, easy handover ✅ Broad product coverage across loans, cards, and mortgages ✅ SEO-ready content library; big upside via SEO and digital marketing ✅ B2B partner monetization; no subscriptions to manage
Asking Price
$100k
Multiples
2.8x profit 1.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price is based on 6000€/month revenue multiple x25. Revenue is not connected to expensed. Previous expenses has been link investments.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$77k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$36k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$6.9k last month gross revenue
Last Months Profit
Total net profit last month.
$3.9k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+300% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Company overview
Date Founded
September 2023
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
Tech Stack
  • Wordpress
Growth Opportunities
  • Increase digital marketing
  • Focus on SEO
Competitors
  • Nerdwallet.com
  • Finansvalp.se
  • Payup.se
  • Compricer.se
Key Assets
  • Marketing materials
  • Brand
  • Copyright
  • Codebase
  • Trade names
  • Intellectual property
  • Website
  • Domain
Acquisition details
Selling Reasoning
  • Partner or family needs
Financing
  • Bootstrapped

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