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Midlife Women’s Nervous System Wellness Subscription — $1.56M TTM Revenue

P&L Documents (1)
Asking Price
$450k
Multiples
1.2x profit 0.3x revenue
Annual Growth Rate
+0%
TTM Revenue
$1.6M
Profit
$373.4k
Last Month's Revenue
$74k
Profit
$46.6k

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United States

Midlife Women’s Nervous System Wellness Subscription — $1.56M TTM Revenue

This profitable digital wellness business helps midlife women reduce stress, sleep better, and feel more calm, clear, and focused through simple, science-backed daily practices. Customers take a nervous system score, receive a personalized plan, build healthy streaks, and stay engaged through rewarding progress tools. Built in a large and growing wellness market, the company combines recurring subscription revenue with product sales and has already proven strong demand with 1,000+ customers, $1M ARR, and $1.56M in TTM revenue. It is well positioned for a buyer to scale through content, paid social, and new product features. ✅ Clear, easy-to-understand offer for an underserved audience: midlife women ✅ Strong financial profile with $1.56M TTM revenue and $373K TTM profit ✅ Multiple revenue streams from subscriptions and affirmation products ✅ Simple operations with a small team and straightforward tech stack ✅ Growth opportunities in social media, digital marketing, content, and feature expansion
Asking Price
$450k
Multiples
1.2x profit 0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price ≈ TTM profit × 2.0x (or ARR × 0.75x), implying a discount to many wellness subscription comps. TTM revenue is $1.56M with $373k profit (~24% net margin), Flat growth tempers the multiple, while recurring subscription revenue supports earnings quality.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.6M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$373.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$74k last month gross revenue
Last Months Profit
Total net profit last month.
$46.6k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$1M ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% upwards Churn Rate
Company overview
Date Founded
January 2021
Team Size
Small (2-20)
Business Model
  • Subscription
  • Direct-to-consumers (DTC)
  • Dropshipping
Tech Stack
  • Shopify
  • Checkout Champ
  • Klaivyo
Growth Opportunities
  • Social media marketing
  • Increase digital marketing
  • Increase content marketing
  • New product features
Competitors
  • Calm
  • Headspace
  • Gaia
Key Assets
  • Social media accounts
  • Customers
  • Intellectual property
  • Brand
  • Inventory
  • Domain
  • Marketing materials
  • Website
  • Trademarks
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Lack of time
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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