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Ecommerce Startup United Kingdom
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At-home teeth whitening products for consumers seeking a brighter smile.

P&L Documents (1)Supporting files (1)
Asking Price
$130k
Multiples
2.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+15%
TTM Revenue
$347.7k
Profit
$52.4k
Last Month's Revenue
$53.5k
Profit
$6.7k

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United Kingdom

At-home teeth whitening products for consumers seeking a brighter smile.

Professional-Grade Teeth Whitening at Home – A convenient and effective solution for achieving a brighter smile without the need for professional dental services. ✅ Easy & Effective Whitening – Designed for individuals seeking a hassle-free way to enhance their smile ✅ Professional-Grade Results – Delivers visible whitening effects with high-quality formulations ✅ User-Friendly Application – Simple and safe to use, ensuring a seamless at-home experience ✅ Customizable Kits & Bundles – Offers multiple options to meet different needs and preferences ✅ Convenient & Cost-Effective – Achieve a whiter smile without expensive dental visits
Asking Price
$130k
Multiples
2.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Fast-growing oral beauty brand positioned in the high-demand teeth whitening market, with a streamlined e-commerce operation, strong branding, and scalable growth potential. The business includes a professionally designed Shopify store, supplier relationships, branded assets, marketing creatives, and a proven product lineup focused on convenient at-home whitening solutions. The asking price reflects the value of the established brand identity, optimized website, customer-ready infrastructure, and the significant time and cost savings for a buyer looking to enter or expand within the beauty and personal care space. The brand operates in an evergreen niche with strong consumer demand and opportunities for expansion through paid ads, influencer marketing, subscriptions, retail partnerships, and additional oral care products. Ideal for an e-commerce operator, aggregator, or entrepreneur seeking a turnkey brand with immediate growth opportunities and minimal setup.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$347.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$52.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$53.5k last month gross revenue
Last Months Profit
Total net profit last month.
$6.7k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+15% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
< 10 Customers
Number of SKUs
The number of product variations you sell.
5 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
120345 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
September 2020
Team Size
Just me (1)
Business Model
  • Ecommerce
  • Direct-to-consumers (DTC)
Tech Stack
  • Shopify
Growth Opportunities
  • Expand to new markets
  • Social media marketing
Competitors
  • Whitesbeaconsfield
  • Hismile
  • spotlightoralcare
  • polishedlondon
  • hismile
Key Assets
  • Domain
  • Intellectual property
  • Website
  • Customers
  • Trade names
  • Brand
  • Trademarks
  • Social media accounts
  • Inventory
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Lack of time
Financing
  • Bootstrapped
60k+ life time customers - $2,000,000 life time sales. 60k email subscribers.

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