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Mobile Startup Estonia
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One-tap AI humanizer that turns any AI draft into natural, human-quality writing in seconds

P&L Documents (1)Supporting files (13)
Asking Price
$299k
Multiples
3.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+84%
TTM Revenue
$116.7k
Profit
$96.5k
Last Month's Revenue
$8.5k
Profit
$7.1k

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Estonia

One-tap AI humanizer that turns any AI draft into natural, human-quality writing in seconds

This is a profitable iOS subscription app in the fast-growing AI writing space. It helps students, professionals, and content creators turn stiff AI drafts into natural, human-sounding writing in one tap. The product is simple, highly useful, and easy for users to understand, which has helped it build strong ratings and recurring revenue. Launched in late 2024, the business has grown entirely through organic demand with no ad spend. It now runs almost passively, with high margins, low ongoing costs, and a revenue base driven mostly by renewals, giving a buyer a clean, efficient business with clear room to scale. Key Highlights ✅ $116.7K TTM revenue, $96K TTM profit, 82% margin, and 84% YoY growth ✅ ~$9.4K MRR from ~900 active subscriptions, with 72% of revenue from renewals ✅ 4.6★ rating from 1,250+ reviews and only ~0.5% refunds ✅ Zero weekly hours required and no paid marketing used to date ✅ Clear upside through Android launch, paid acquisition, ASO, localization, and paywall testing
Asking Price
$299k
Multiples
3.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
$299K is ~3.1x TTM net profit ($96K), a fair multiple for a profitable subscription app with this profile: an 82% margin, 100% organic growth ($0 ever spent on ads), zero weekly hours and recurring revenue (72% from renewals). TTM revenue is up 84% YoY. Everything is verifiable via read-only RevenueCat access and a P&L under NDA. Paid UA, Android (Flutter), localization and paywall tests are all untapped upside for the buyer.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$116.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$96.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$8.5k last month gross revenue
Last Months Profit
Total net profit last month.
$7.1k last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
111.3k Total Downloads
Monthly Active Users
The number of unique users active over the last month.
2.5K-5K MAU
App Store Rating
The current average app store rating (out of 5).
4.6 App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+84% Annual Growth Rate
Paying Users
The number of users on a paid plan.
500-999 Paying Users
Company overview
Date Founded
October 2024
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-consumer (B2C)
Freemium iOS app with a hard paywall and auto-renewing App Store subscriptions (no free trial): a weekly plan (~$4.99/week, ~87% of revenue) and a yearly plan (~$29.99/year). All billing runs through Apple In-App Purchase, managed with RevenueCat. No ads, no one-time purchases.
Tech Stack
  • Flutter
  • Dart
  • RevenueCat
  • iOS
  • LLM API
Cross-platform Flutter (Dart) codebase, currently published on iOS only. Because it is Flutter, an Android release is mostly a build-and-publish job. Subscriptions run through RevenueCat. Text rewriting is done by a third-party LLM API, which costs about 0.1% of revenue. No ad SDKs.
Growth Opportunities
  • Improve conversion rates
  • New product features
  • Focus on SEO
  • Increase digital marketing
  • Expand to new markets
1) Paid acquisition, which has never been tried: realized LTV per install is ~$1.4-2.2 gross, so Apple Search Ads has room to be profitable. 2) An ASO refresh: the app has not been updated since Nov 2024, so new screenshots, keywords and an SDK update are an easy way to win back search ranking. 3) An Android launch from the existing Flutter codebase. 4) Localization: the app is English-only today and 81% of revenue comes from the US. 5) Paywall tests: free trial, intro offers and annual-plan positioning (conversion is already 7-8% without a trial).
Competitors
  • Undetectable AI
  • StealthGPT
  • QuillBot
  • WriteHuman
Key Assets
  • Mobile application
  • Codebase (Flutter)
  • App Store listing
  • RevenueCat project
  • Active subscriber base and ratings
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Lack of time
Our team is now focused full-time on new startups. The app still earns steady, passive profit with zero hours per week from us, but it deserves an owner who will actively grow it through paid acquisition, an Android launch, ASO and localization.
Financing
  • Bootstrapped

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