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Marketplace Startup India
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Virtual supermarket ecosystem for micro-entrepreneurs in Tier 2 and 3 cities in India

Asking Price
$299.9k
Multiples
4.3x revenue
Annual Growth Rate
+1200%
TTM Revenue
$70k
Profit
$-120k
Last Month's Revenue
$6k
Profit
$-15k

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Marketplace startup India

Virtual supermarket ecosystem for micro-entrepreneurs in Tier 2 and 3 cities in India

This marketplace is an ecosystem of micro-entrepreneurs in Tier 2 and 3 cities - each operating a virtual supermarket micro locally without the need for any investments, working capital or inventory. This is facilitated by the company's disruptive logistics platform that creates a JIT distributor-to-consumer pathway for delivering items of daily need by eliminating intermediate stocking points. These virtual supermarkets are able to offer quick and free home deliveries, deep discounts, a wider range of items, and a high perceived quality all within the personal return guarantee of a neighbor (micro-entrepreneur).
Asking Price
$299.9k
Multiples
4.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Volume growth of over 50% month on month. Over 90% conversion rates for door-to-door campaigns
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $70k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $-120k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $6k last month gross revenue
Last Months Profit
Total net profit last month.
 $-15k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$70k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1200% Annual Growth Rate
Company overview
Date Founded
August 2020
Team Size
Small (2-20)
Business Model
We trade on items of daily need (groceries, FMCG/CPG, fruits, vegetables, stationaries). We have an gross margin of 17% of which: Customer discount: ~5% Cordinator(micro entrepreneur) payout ~ 5% Logistics cost ~ 2% Operating Margin for BigGrocer : ~5%
Tech Stack
React - Mobile Apps, Magento/PHP - eCommerce backend Java - Logistics and payments backend Django - Internal Dashboards
Growth Opportunities
  • Improve conversion rates
Every successfully trained coordinator/micro-enterpreneur can reach a monthly volume of INR 250K of GMV in about 6 months time and about INR 350K of GMV in about a years time. Each pin code would be covered by 10 to 12 such micro-entepreneurs (coordinators) generating a monthly GMV of INR 3,000,000 in each urban pin code.
Competitors
  • Local grocery stores and supermarkets
Key Assets
  • Codebase and IP
  • Website
  • Domain
  • Mobile application
  • Customers
Acquisition details
Selling Reasoning
Need fund infusion to grow volumes to a profitable level. 11% Op margin and 4.5% net margin on sales.
Financing
Complete buy out; OR investment of USD 500K

Seller details

Startup details

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