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Mobile Startup Singapore
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Profitable AI Meal Planner & Calorie Tracking App – $12K TTM Profit, 93% Organic Users

P&L Documents (1)
Asking Price
$59k
Multiples
5.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-45%
TTM Revenue
$19.9k
Profit
$11.9k
Last Month's Revenue
$1.3k
Profit
$807

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Singapore

Profitable AI Meal Planner & Calorie Tracking App – $12K TTM Profit, 93% Organic Users

This AI-powered meal planning and calorie tracking app helps home cooks and health-focused users eat better with less effort. Users can discover recipes, track calories, build personalized meal plans, and manage pantry items in one simple product, making it easier to stay consistent with nutrition and fitness goals. The business is bootstrapped and profitable, with $20K TTM revenue, $12K TTM profit, and about 93% of new users arriving organically, without paid ads. With 251–500 customers, a solo operator model, and a clear value proposition in the healthy eating market, it offers a buyer a lean, easy-to-run business with meaningful upside. ✅ Profitable, streamlined business launched in 2023 and run successfully by one owner ✅ Combines meal planning, calorie tracking, recipes, and pantry management in one product ✅ Strong appeal for health, fitness, and home cooking audiences ✅ Clear growth opportunities through content, social media, paid marketing, and better conversion funnels ✅ Attractive standalone business or strategic add-on in the nutrition and wellness space
Asking Price
$59k
Multiples
5.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
$59k is 5x TTM net profit ($11,882, Oct 2025 to Sep 2026), at the top of Acquire's published 3-5x profit range, and about 3x TTM revenue ($19,869). Supported by a strong, memorable AI brand and its exact-match domain, about 93% organic user acquisition, a 4.5-star App Store rating from 231 ratings, live iOS and Android apps, and about 60% net margins.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$19.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$11.9k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$1.3k last month gross revenue
Last Months Profit
Total net profit last month.
$807 last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
450k Total Downloads
Monthly Active Users
The number of unique users active over the last month.
5K-10K MAU
App Store Rating
The current average app store rating (out of 5).
4.5 App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-45% Annual Growth Rate
User stickiness (DAU/MAU)
Daily active users as a percentage of monthly active users: (DAU ÷ MAU) × 100. E.g. 5,000 DAU ÷ 25,000 MAU = 20%.
23% User stickiness (DAU/MAU)
Paying Users
The number of users on a paid plan.
251-500 Paying Users
Web traffic by Google Analytics
Company overview
Date Founded
February 2023
Team Size
Just me (1)
Business Model
  • Direct-to-consumers (DTC)
Tech Stack
  • React Native
  • Vercel
  • Firebase
Growth Opportunities
  • Increase content marketing
  • Social media marketing
  • Increase digital marketing
  • Improve conversion rates
Competitors
  • CalAI
  • Yazio
  • Eato
Key Assets
  • Codebase
  • Mobile application
  • Copyright
  • Marketing materials
  • Social media accounts
  • Website
  • Intellectual property
  • Customers
  • Brand
  • Domain
Acquisition details
Selling Reasoning
  • Lack of time
  • Financial gain
Financing
  • Bootstrapped

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