Digital startup
Canada
Online IQ testing platform for individuals, employers, and schools to assess cognitive skills
Asking Price
$22.5k
Multiples
2.2x profit
The asking price divided by TTM net profit.Learn more about multiples
2.3x revenue
The asking price divided by TTM gross revenue.Learn more about multiples
Asking Price Reasoning
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$9.8k
last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$10.1k
last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$505
last month gross revenue
Last Months Profit
Total net profit last month.
$478
last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+
Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0
ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-84%
Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable
Churn Rate
Company overview
Date Founded
August 2025
Team Size
Just me (1)
Business Model
- Direct-to-consumers (DTC)
- Business-to-consumer (B2C)
- Ecommerce
Tech Stack
- Netlify
- React Native
- Django
Growth Opportunities
- Focus on SEO
- Increase content marketing
- Social media marketing
- Increase digital marketing
- Improve conversion rates
- Increase pricing
Competitors
- myiq.com
- 123test.com
Key Assets
- Website
- Customers
- Marketing materials
- Codebase
- Brand
- Domain
Acquisition details
Selling Reasoning
- Starting a new venture
- Lack of time
- Financial gain
Financing
- Bootstrapped