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Digital Startup Canada
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Online IQ testing platform for individuals, employers, and schools to assess cognitive skills

P&L Documents (1)
Asking Price
$22.5k
Multiples
2.2x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.3x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
-84%
TTM Revenue
$9.8k
Profit
$10.1k
Last Month's Revenue
$505
Profit
$478

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Canada

Online IQ testing platform for individuals, employers, and schools to assess cognitive skills

This online assessment business helps individuals, employers, and schools measure reasoning, memory, and problem-solving skills through simple web-based tests. It serves a broad market with products that are easy to understand, quick to deliver, and useful for both personal insight and practical screening. The business is already validated with 5,000+ customers, nearly $9.8K in trailing revenue, and over $10K in trailing profit. It is lean, easy to operate as a solo business, and gives a buyer a strong base to grow through marketing, SEO, and higher-priced offers for education and hiring use cases. ✅ Serves multiple customer types: consumers, employers, and education providers ✅ Profitable, low-overhead operation with a simple online delivery model ✅ Broad demand in IQ, aptitude, and cognitive testing keywords ✅ Clear growth paths through SEO, content, social media, and conversion improvements ✅ Opportunity to raise pricing and expand into recruiting and school packages
Asking Price
$22.5k
Multiples
2.2x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $23,000 asking price includes an established IQ-testing business operating across three domains, with all source code, shared backend, branding, and marketing materials. The business has generated over $146,000 in historical sales since 2024, entirely through organic traffic without paid advertising. While recent revenue has declined, buyers acquire a fully operational digital business with proven demand, low hosting costs, and significant opportunities for growth through organic marketing.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$9.8k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$10.1k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$505 last month gross revenue
Last Months Profit
Total net profit last month.
$478 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-84% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable Churn Rate
Company overview
Date Founded
August 2025
Team Size
Just me (1)
Business Model
  • Direct-to-consumers (DTC)
  • Business-to-consumer (B2C)
  • Ecommerce
Tech Stack
  • Netlify
  • React Native
  • Django
Growth Opportunities
  • Focus on SEO
  • Increase content marketing
  • Social media marketing
  • Increase digital marketing
  • Improve conversion rates
  • Increase pricing
Competitors
  • myiq.com
  • 123test.com
Key Assets
  • Website
  • Customers
  • Marketing materials
  • Codebase
  • Brand
  • Domain
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Lack of time
  • Financial gain
Financing
  • Bootstrapped

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